4 ridiculously simple tips on how to create a call to action that works
Every piece of advertising material you create, from a flyer to a brochure, a website, or banner advertisement should have a call to action, without question. Period. Their effectiveness is undisputed and is often the hidden ingredient that can convert a mediocre campaign into a incredibly effective one. Here’s 4 ridiculously simple tips on how to create a call to action that works, every time.
1) FOMO is a powerful motivator
Humans are psychologically primed to avoid loss. Often times, this is expressed through FOMO (Fear of Missing Out), the phenomenon where if people think that they could be missing out on something, they tend to act quickly to prevent that. In marketing you can capitalise on people’s FOMO by creating a sense of urgency around your deal.
By giving the recipients of the material an urgent reason to act, they will be more likely to do so.
2) Give them a reward for taking an action
This follows on from the loss avoidance principle- People like to avoid loss, but they also really like quick gains. A little bonus can often be the tipping point between people choosing to act or not. You can increase the effectiveness if your reward has an expiration date or time.
3) Clearly instruct recipients on the next step and use strong, active language to encourage them
Additionally, by ensuring that your call to action is short and easy to read- people are more likely to respond positively. Use straightforward instructions with powerful words like join, sign up, start, donate or subscribe to get them through the door.
4) Your call to action needs to be easily seen and clearly stand out
Finally, make sure you surrounding your call to action with blank space and have it stand out from it’s surroundings. In doing so, the readers will not only be more likely to notice it, but to act on it.
Furthermore, try and use colours that evoke an emotional response: red, orange, yellow, green as an example and avoid colours such as black, gray, pink and purple.
See how simple it is to create a call to action? Make sure on your next campaign, you don’t overlook these simple, yet powerful components.
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