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You’ve printed flyers before – almost all businesses have. They are cheap, easy and effective marketing tools and if you want to make sure your flyers convert more sales- you can, if they are done right. With flyers, you have a very short window of opportunity to grab the recipient’s attention. Here are 5 ways to do that.
You only have a few seconds to grab a potential customer’s attention with a flyer. Don’t waste them! The most effective way of drawing someone in is with a short, catchy title that directly addresses your customer’s needs.
Your flyer is an advertisement, not a business card – don’t use your own or your business name as a title! Customers aren’t interested in who you are or what you do (yet). They’re interested in their own needs or wants. Address them.
The next best thing to a title for grabbing the attention of potential customers is an eye-catching picture. Follow up your short, catchy title with a relevant eye-catching picture.
An “eye-catching picture” should be big, colourful, and stand out from the rest of your flyer.
The design of your flyer is crucial, and it’s not the time to be subtle or understated – vibrant colours, a big picture, and bold text are what will grab the attention of passersby.
This does not mean you should cram your flyer with anything and everything! A vibrant, big, and bold flyer does not mean a cluttered flyer. Keep the amount of text to a minimum and don’t cram too many images.
Compare the following three statements:
The third option seems far more attractive than the other two, doesn’t it? That’s because (1) doesn’t raise a specific problem, and therefore cannot solve it. (2) is slightly better, but still too broad. However (3) raises a problem, personalises that problem, and then offers a solution.
Avoid a list of services, yours or your business name, and vague problems. Raise a clearly defined, relatable problem and then solve that problem.
You could nail everything else on a flyer, but you will fail to seal the deal if you don’t include an effective call to action. A call to action is a prompt to encourage potential customers to take the next step towards purchase, participation, or registration.
Ready to make your flyers more effective? Let’s have a no strings chat about your next campaign.
Emroy acknowledges the Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
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