Refresh your brand’s visual identity to keep your brand up-to-date and relevant.

visual identity

visual identity

Refresh your brand’s visual identity to keep your brand up-to-date and relevant.

Company brands should never be static. To stay relevant and better position themselves in the ever-changing minds of customers, they must evolve. Mainly, this is to reflect the maturity of the business, their products or service, and their target market. For instance, consider how brands only have a few seconds to capture the attention of a customer. At every point of contact, your audience is seeking validation. This is why elements of your brand’s visual identity are one of the most important to evolve.

Why evolve your brand’s visual identity

Think about it. A business’s visual identity is one of the first things a person sees when they recall a brand (think of McDonald’s M or Nike’s tick). As the first touchpoint with prospective and current customers, it’s the first piece of information they will use to understand you – Remember it’s not just who you are and what you offer, but what you stand for.

Truly, it’s a part of our human nature to prefer to learn visually. This tendency on its own is enough of a reason a company’s natural progression must be reflected in its visual identity. However, what is as equally important, is that your visual identity communicates your brand’s legitimacy, contemporaneity and reliability. What this means is, if you don’t ensure your brand’s visual elements are fresh, modern, and present the same visually across all platforms, it won’t reach its full potential.

Refresh or Renew?

To strengthen your brand and solidify what it stands for, you must first decide what is necessary to achieve this. This will either be through an entire rebrand, built from the ground up; or a refreshed brand, where only minor changes need to be made.

Strong brands like Apple, Coke and Starbucks continuously chose the latter. Above all, they refine and update their brand’s visual identity to keep up with the times while maintaining their overall look and feel.

These slight modifications are often the safer option for those who don’t wish to lose their brand equity or brand awareness. (Brand equity is the commercial value that comes from customer perception of the brand name – rather than the product or service). Only when you are considerably unsatisfied with current business should you start again with your brand’s visual identity. You should pursue this type of rebranding when you want to present yourself in a new market or industry.

Refining your visual identity

First and foremost, keep in mind the goal is to present continuity in your brand. To do this first, find an ideal style that will translate well on business cards, banners, product packages, and all your business collateral.  Then, to match this unified style and clarify your values, update the elements of your brand’s visual identity.

Clean up and systemise your style

Companies have practised brand evolution for decades. Make small changes in typeface, colours, logos and stationery design and, in essence, ensure your brand’s central idea is communicated across all collateral. This will elevate its visual impression.

Again, and whichever area needs a touch-up, remember the goal is clarification and not confusion.  Maintain key, successful and trusted components of your established brand because familiarity is a must! For example, take a look at the evolution of Coca-cola and Mercedes-Benz over the years:

 

brands visual identity

Solidifying your evolving brand identity

Investing in your brand can lead to spectacular repayment. Build and maintain a strong, articulate brand, rolled out across multiple channels, and you can create ongoing leads and customer loyalty. But if you don’t – and your brand remains static, it’s safe to say, you will lose momentum.

If you would like to learn more about how you can develop your brand’s visual identity to drive better results, our team of experts are here to guide you.

COVID-19: It’s going to be OK.

COVID-19: It’s going to be OK.

If the last few weeks have taught us anything, it’s that a couple of old adages have rung true; (a) scarcity creates demand and (b) hype and hysteria sell newspapers.

But we’ve been through this before; the Global Financial Crisis, housing market crashes, European sovereign debt crisis, to name a few.

So what have we learned?

You probably feel like events around COVID-19 are unfolding at high speed, and they are. The direction we’re heading in is constantly changing and the future appears incredibly uncertain.

But is it all just bad news? To be blunt, no it’s not. Already we’re hearing positive news from at home and around the world.

  • Tests have been developed that take hours, not days to determine results.
  • New cases in South Korea are declining.
  • It looks likely that an antibody has been found.
  • China closed down its last ‘purpose-built’ COVID-19 hospital.
  • Supply chains are stabilising with the increased demand and it’s estimated that in about 2-3 weeks, we will return to normal stock levels.

This means there is light at the end of the tunnel.

In spite of all the panic, we know what’s going to happen. The economic impact of COVID-19 will pass and when it does, I want you to be ready.

This is your chance

For some of us in business and leadership roles, it’s rare that we’re given an opportunity like this to stop for a moment, have a break and rework our plan for the changing climate. This is your opportunity to set yourself and your organisation apart from those who ‘hesitated and hoped for the best’.

How can you come out of this stronger?

Make your presence known – Unfortunately, not all businesses will make it through. A lot of them will be your competitors. Their customers can become your customers if you advertise for them.

Build a strategy to ‘trade out of this’ – My team and I have been working night and day to help organisations reposition themselves. You can too.

Fix the fundamentals – A strong brand will help you convert new customers more easily. If your brand is lacking, incomplete or not working, use this opportunity to fix it.

Your website is your new storefront – With customers most likely not going to be visiting you in person, your website will be responsible for giving the first impression of your business. Make sure it gives a good one, and if it doesn’t, now’s the time to rebuild it.

Your campaigns will be cheaper and easier – As your competitors temporarily (or permanently) shut down, your campaign costs are going to be lower than they’ve ever been. There’s also less competition and your message will get through more clearly.

Remember, money is still circulating – Not all industries are affected by this equally and in fact, some are booming. Make use of that opportunity where you can.

I’m committed to getting through this with you
I’m as committed as you are to fighting through this. In over 10 years of running Emroy Creative Group, I’ve always felt driven to help our customers when times are tough, to help them turn things around. If you need special consideration, such as extended payment terms or deferred deposits to get projects started, I’m here for you.

Looking forward to seeing a stronger and better version of you and your business.

Director
Emroy Creative Group

Struggling to make an impression on consumers tired of being marketed to? Here’s how to maintain your business’s relevance

Struggling to make an impression on consumers tired of being marketed to? Here’s how to maintain your business’s relevance

What is Guerrilla Marketing?

Guerrilla Marketing is an advertising strategy that by nature, is as unique and outrageous as its name. The term was first created by Jay Conrad Levinson in 1984, who proposed the strategy as a response to consumers’ increasing tolerance for traditional forms of advertising.

As his proposal was to use unconventional marketing tactics to combat the failing traditional forms, Levinson derived the name ‘guerrilla’ from the irregular warfare tactics used by armed civilians in the war. Similar to how armed warfare consisted of ambushes, sabotage, raids and surprise, Levinson re-imagined the idea of effective advertisements to be strategic, shocking and outrageous enough to create a social buzz.

These types of campaigns were a godsend for the time it was in (where traditional marketing was out) and it continues to be a highly effective method of marketing. As the strategy typically aims to create low-cost campaigns that can gain high reach, guerrilla marketing is ideal for small businesses who are looking to make a valuable impression. However, in fear of missing out on the great potential benefits, big businesses also still use the strategy to complement many of their on-going mass media campaigns.

How are businesses using it?

Times have changed and advertisements are no longer only aimed at educating the consumer on a product or service. Businesses are now also using their advertisements to entertain and engage their consumers, just to get their attention!

In fact, the main goal of some advertisements now is to engage, where education about a product or service is secondary to making a good first impression. In this way, a shift in focus can be seen in the marketing landscape, where the focus of a guerrilla advertisement is now on first creating interest in a company rather than informing them about their product or service. By aiming to spark interest in what they are witnessing, companies are now aiming to gain the consent of a consumer to send them more information about their product or service.

Some marketers argue that when big businesses use guerrilla marketing tactics, it isn’t true to the idea because the company already has a big budget and is already well remembered.
But, by whomever it is used, if the guerrilla tactic is executed well, it will often be a cheap and highly effective method of reaching targeted audiences. It is a fun and inexpensive way for a company to get noticed, distinguish themselves from their competition and earn a reputation for being fun and different.

Some examples

For a better idea of what guerrilla advertisements are, it is good to have a look at some examples.

UNICEF

To encourage donations, UNICEF strategically placed a vending machine in Manhattan, selling dirty water for a dollar and provided observers with a choice of ‘flavours’ including malaria, cholera, typhoid, and dysentery. The machine displayed data and statistics about the number of children in need of clean drinking water and how just one dollar could provide them with 40 days’ supply. A number to text was also displayed to encourage people to donate more to the cause.

Volkswagen

To create top-of-mind awareness, Volkswagen hung cartoon thought bubbles over all the spaces in a parking complex in Dubai, so that parked cars appeared to be thinking, “I wish I was a Volkswagen.” As people first entered the car park, they were welcomed by a feature wall that read, “Have you ever wondered what your car is dreaming of?”

Jeep

Lastly, to demonstrate that its vehicles are not only suitable for an outback environment, the Jeep company drew parking spaces in unexpected locations such as across plaza stairs or up curbs. By giving the car a distinct presence in an urban setting, it cleverly implied its versatility.

Not sure if your current marketing tactics involve the creativity, foresight and traction you would like? A team of marketing experts are ready and waiting to help you think creatively and execute your perfect marketing plan.

This is why people are not buying your product. But there is a way to fix it

This is why people are not buying your product. But there is a way to fix it

Many companies seem to assume that their target market decides on which product or service to go with, based on their particular features. However, while the features of a product have relevance when it is being differentiated from others of the same kind, it is not the first thing a consumer looks for when making a choice about which brand to look at.

The reality is, when consumers are looking for a particular service or product, most are searching for ‘benefits’ rather than features. In other words, they’re looking for the product that will deliver them the highest perceived value.

For a business to be able to communicate value to its customers, it must first understand what that is.

What is customer value?

Once again, customer value does not refer to products’ qualities or features. A product’s features, including price, is only one of the many value drivers that can influence how much benefit a consumer perceives that a product delivers.

In simple terms, customer value is an overriding sense of satisfaction. It’s the result of a subconscious measurement that a consumer makes when they consider the difference between what a consumer feels they get from a product, and the action they must take to get it.

What influences customer value?

Each consumer is different and so what they value is subjective. However, to stay competitive businesses must understand their market well enough to create value propositions that make their particular audience choose them and not their competitors. For example, some factors that influence consumers to lean towards or away from a product include marketing, branding, price, past or current experience with the product or something related, and personal bias based on word of mouth.

Obviously, like consumer taste, these factors cannot be controlled but only influenced. However, to create the most attention and effectively drive the sales it desires, it is important that a business tries to understand what their particular audience values and consistently looks for avenues to deliver it to them.

The benefits

A good example of how a clear communication of value can benefit a business is Apple. When Apple brings out a new phone, consumers presume that it will be easy to use and of a certain level of quality. However, if another smartphone brand entered the market and created a nearly identical phone, it would likely struggle to compete because the consumer would not have the same perceptions of its brand. This scenario also indicates why products are not just identified by their features. Even if the second anonymous phone was cheaper than its Apple counterpart, it would still not create the same perception of value for consumers.

As consumer value is the main deciding factor on whether someone purchases a product, it is easy to see why it’s so crucial to understand.

Do you feel like your particular product or service is worthy of attention but your marketing and advertising is not generating the consumer conversions it deserves?

When you’re ready, our team is here to help you deliver the value you need to succeed.

Not generating the market leads you expected? Here’s how your business can better reach its target market

Not generating the market leads you expected? Here’s how your business can better reach its target market

Marketing and advertising are two terms that are often confused as being the same. This is because they share a goal of promoting a product or service to increase business performance. However, despite their similarities, their differences are significant. If one platform is confused with another, businesses are not able to fully maximise their power in combination and instead, limit their ability to achieve their shared goal.

You’re not alone in your confusion. These platforms are interchanged all the time. So, while this can come as bad news at first, if you educate yourself on the difference between marketing and advertising, you will be able to improve your business’s engagement in ways that other businesses have not yet realised.

What is advertising?

Just as its name suggests, ‘advertising’ involves the creation of advertisements for commercial products or services. As we are surrounded by ads, most consumers will be familiar with the many forms they can take. For example, whether they are paid or unpaid, out-of-home on bus benches, or strategically placed in mailboxes or over the Internet, methods of advertising are non-exhaustive and always evolving. In other words, businesses are finding more and more ways to increase their recognition by prospective consumers.

But advertising is only one component of the overall marketing process. It is a method of executing marketing that is direct and involves clear communication of a business’s messages to its target markets. Advertisements come in many formats but are generally made through public mediums such as newspapers, magazines, electronic mail, billboards, TV, radio and online. Nearly all ads are openly sponsored and consist of a non-personal message clearly promoting or selling a product.

So what is marketing?

While marketing also aims to promote the buying or selling of a product or service and advertising is one of the ways a company can do that, marketing is the overarching process that involves the control of a mix of activities. In other words, advertising is one of the many methods that marketing coordinates to draw consumers in and encourage sales.

For example, apart from advertising, marketing can also include market research, media planning, public relations, community relations, customer support and sales strategy. Therefore, while advertising is the most direct marketing tool, it is important that business owners do not confuse this to mean it is the only or most important kind of marketing tool. To successfully achieve its business goals, an owner must utilise and coordinate a number of these processes.

Why is knowing the difference important?

As businesses need exposure to draw customers, advertising is automatically pursued by them. However, what is sometimes missed, especially when advertising is confused as the only style of marketing, is that every company should be using marketing and advertising together in the form of a marketing plan. This allows a company to refer to its business goals and from those goals, select marketing tools that will most efficiently promote their business (including but not limited to advertising). If these activities can be harmoniously implemented, then a business can maximise its chances in creating market leads and reaching its target audiences.

For more insight on why or how a company should use a mix of tools to achieve marketing objectives, you should visit our earlier blog on marketing plans and why every business should have one. But for now, the most important thing to understand is advertising is only one slice of the marketing pie and not the only process to be used to effectively promote a business.

Not looking at the way your business communicates to its target market from a top-level perspective? Feel like a lack of strategy might be holding back your advertising from being successful?

Our team of marketing experts is ready and waiting to help your business become the best it can be.

Not getting the engagement you need on your content? Here’s how you can motivate readers to act

Not getting the engagement you need on your content? Here’s how you can motivate readers to act

Often called the ‘Information Age’, there is no disputing that the time we live in considers information as everything.

With the internet at our disposal, content is everywhere and answers to our problems are just a click or two away. But, what is often underestimated is the role that copy-editing can play in how consumers choose what content to trust.

What is copy-editing?

Copy-editing is like a style guide for words. As its simplistic name suggests, this type of editing does include editing in the ordinary sense as it is a process ensuring content has the correct spelling, grammar and punctuation. However, copy-editing also goes a step beyond these basic mechanics.

Just like effective branding is no longer determined only by a business’s individual visual aspects, copy-editing is not just individual ways of proofreading content. It is a tool that ensures every written word appears mistake-free and altogether professional, and the content in question clearly supports the business’s goals that they are trying to communicate.

In other words, if an individual piece of content was a bone, copy-editing examines the entire skeleton. By assessing the consistency of visuals, spacing, typeface and tone, copy-editing ensures that all the content a business produces works together harmoniously. Its process is an important part of creating brand consistency and how a company creates a distinct voice and personality that a consumer can trust.

So why does a business need copy-editing?

The right choice and use of words can make all the difference to a sales pitch, and a punchy call-to-action can be a real game-changer. Professional copy-editors are skilled at looking over content to ensure it skilfully articulates a business’s offering and motivates the reader to act.

In other words, as a consumer’s first impression of a business, its copy needs to perform. Prospective clients’ time is valuable and in a saturated market, a business has limited opportunity to make an impact. If a headline isn’t catchy enough or an opening paragraph doesn’t hook the reader, potential clients will simply look elsewhere.

Do you need assistance with your business’s copy? We’re here to help when you’re ready.

The hidden school marketing tool you never knew you had

yearbooks

The hidden school marketing tool you never knew you had

” With first-hand experience designing school yearbooks for private schools across Australia, I have witnessed an overwhelming number of missed opportunities to cash-in on a product that can prove to be much more than just a souvenir for students to take home.”
– Lead Publication Designer, Daniel Poole 

So often are school yearbooks considered an after-thought; an asset that the school doesn’t necessarily need but is simply nice to have. However, schools should be utilising their yearbooks as their ultimate marketing secret weapon.

School yearbooks capture your school’s story

School yearbooks essentially encapsulate a school’s entire curriculum in a positive and creative light – and it is this light that you should be harnessing and using to your advantage.

Your school’s marketing department can in effect kill two birds with one stone. Not only can you treat your students to a professionally designed yearbook with all the bells and whistles, but you can subsequently spark curiosity amongst those making enquiries into what their children can expect from your school.

With your school open day events packed with parents of prospective students, ensure they get that chance to flick through your school yearbooks. In an instant they receive a thorough understanding of what their children can look forward to if they choose to invest in an education at your school.

They are an easy way to advertise

Order extra copies and leave them lying around in reception. Let prospective students take them home – let it inspire them to join your school. I’m also a personal fan of leaving ‘for more information’ flyers inside the school yearbooks to reinforce your message. Give them something to pin to their fridge and leave a lasting reminder to influence their decision on where to send their children to school.

Siena College, based in Melbourne, Victoria, have always placed a strong belief in putting their school yearbooks at the forefront of their marketing plan. “From my point of view, a beautiful yearbook is an invaluable marketing tool,” says Siena College’s marketing coordinator, Carolyn Currie.

“Obviously they are a valued souvenir for current students and staff to reflect with shared pride on the year’s events, yet they also provide a brilliant opportunity to showcase the college to prospective parents and to our wider community, including our alumnae.

“A yearbook that is on-brand can be a key tool in attracting new enrolments, providing a comprehensive overview of what our school has to offer.”

Should your school yearbook design be in-house or outsourced?

Some schools question whether they should have their yearbook designed in-house or whether to outsource it to a creative agency. School yearbook creation can prove to be an interminable process with a workload that should not be underestimated.

You never get that second chance to make a first good impression. With a professional at the helm of your yearbook design you can be rest assured that readers of your school yearbook will experience your school’s branding at its best and your school’s tone of voice will really shine.

The large number of resources and amount of time it can take to create a bespoke and professionally designed school yearbook means outsourcing your yearbook design is your school’s best option to ensure it gets the attention-to-detail it deserves. If you really want to push the boat out, opt for an embellishment on the front cover, such as foiling or spot uv, to really give it that finishing touch.

Over the years you will build up an entire library of yearbooks, each representing a window into a unique experience that prospective students can expect from your school. Ensure passive use out of an asset once only made exclusively for existing students and I promise you, you won’t regret it.

Do you need expert assistance with your next school yearbook? We’re here to help when you’re ready.

What is branding and why is brand evaluation important?

What is branding and why is brand evaluation important?

What is branding?

Branding is no longer just a combination of the visual aspects of a brand. The importance of elements like an organisation’s name, slogan, symbol or design when looked at individually, pales in comparison to the importance of how a company seems and feels to consumers when they are used in combination.

In other words, branding is now a marketing practice that, through the coordination of all the facets of an organisation, aims to shape a brand in a way consumers can have a distinct image of who they are.

Why is branding important?

Most people know that consumers are no longer just looking for value in a business’s product or service. To compete in a market saturated with choice, brands must communicate to consumers not only what they do but, who they are, why they do it and with growing environmental concerns how.

Brands act as an extension of consumers

You might have heard the phrase that consumers now use brands to now act as an extension of themselves. What this means is people are increasingly treating themselves as a brand of their own; consumers are now looking for brands they feel they can identify with and can use to communicate something about themselves to others.

In other words, consumers are not only choosing brands whose values align with theirs but wanting to be able to express these values to the outside world. So, it’s more important than ever that brands constantly remind themselves of their values and ensure they are being clearly communicated to consumers for them to use in their own self-expression.

Branding guides purpose and efficiency

When an organisation clearly understands the purpose of its key business objectives, then a brand can act as a guide helping a business maintain an appropriate amount of focus on things necessary to reach its goals. To ensure there is consistency within and, efficient achievement of your business objectives your brand should also be used as a continued point of reference in the creation and execution of your strategic marketing plan. This distinct benchmark that branding should be used to set is why its correctness is important.

Branding creates customer and employee loyalty

If your product or service meets or exceeds the expectations of a consumer, then good, clear branding can lead to long term sales and customer loyalty. But, similar to how a consumer likes to invest its money into a brand they believe in and stand behind, employees are often found to be more productive and confident in the time they invest in a business when they understand what they are apart of.

Why should you evaluate your brand?

Everything around us is always in a constant state of evolution, including society, the economy and business. Hence, like everything else, this state of rapid change creates the need for organisations to continually evolve in order to stay relevant, innovative, and strong against its competitors. Even industry leaders rethink their brand: Apple, for example, has rebranded itself three times, Starbucks has done it four, and Pepsi has rebranded itself 11 times.

Rebranding does not have to mean a complete change

Sometimes there are only tweaks that need to be made to a brand to ensure a business is achieving its goals and maximising potential. But a need for only minor changes does not mean that assessing and refreshing your brand will not make a massive difference.

It can protect you from future threats and promote future opportunity

Business owners must not fall into the trap of thinking that rebranding is only a bandaid for already occurring performance issues. Brand evaluation can act as a ‘proactive’ solution for businesses who want to expand, take advantage of future opportunities and, pre-emptively protect itself from new market challenges.

For example, even if it’s not obvious at first, other notable brands often refresh their brand to clarify their values and ensure they are continuing to express them clearly to the outside world. Brands who often refresh their image include McDonald’s, Harley-Davidson and Target.

Clearly branding is important. But the question is, how clear is your branding?

Talk to us for help.

Why should a business use sustainable development in its marketing?

Why should a business use sustainable development in its marketing?

As the threat of climate change has been given increased attention over the last few months, the public has begun to investigate the level of corporate responsibility businesses have taken for their portion of the problem.

Unfortunately, it is slowly being realised organisations are not taking the same level of responsibility for their actions and their environmental impact as first anticipated. However, as a continuing of growing businesses means larger carbon footprints, lack of address of this trend is out of the question.

The good news is business and sustainability can coexist.

Sustainable development is becoming a strategic imperative, not a choice

The more focused the world becomes on eco-friendly business models, the faster sustainable development will become a strategic imperative for organisations rather than an operational choice.

But, as sustainable development will become more than just a means of meeting social and environmental concerns, focus on corporate responsibility will not just go towards meeting corporate sustainability goals but can become a method of maintaining a sustainable comparative advantage.

Sustainable development can create a comparative advantage for an organisation

Although sustainable development is often misunderstood as requiring a business to change its profitable business models to benefit the environment, in reality, the idea behind sustainable development is still to allow for an organisation’s economic enrichment.

It does not need to impact the bottom line

In the true sense of the term, sustainable development is meant to describe a method of achieving a profit for an organisation without causing further damage to the environment.

Therefore, if an organisation properly utilises more carbon-efficient technologies in efforts to adopt more environmentally friendly operations, they should be able to. This will not only benefit the environment but stand out from its competitors in a way that will generate attention, without an impact on the bottom line.

Sustainability efforts can benefit an organisation financially

As the right attention is now being paid to producing more affordable, ecologically efficient technology, profitability and sustainability are no longer mutually exclusive. In fact, examples of companies who have properly embraced sustainable development indicate that employing sustainability can improve profitability.

It can increase business efficiency and consumer choice

The profit increase in sustainable development is for many reasons surrounding operational efficiency and social recognition. But among them is the fact that consumers are more inclined to invest their money into brands that show they care about the environment. For example, current trends reveal that, although 66% of global consumers are willing to pay more for sustainable goods, this number will likely further increase as three out of four Millenials are willing to pay for more sustainable products.

It’s not just a good cause

Clearly, sustainable development is becoming more than just a choice or a sales pitch. As the environmental business practice is not only becoming more possible with improved innovations but a soon to be better heavily imposed obligation, sustainable development is not just a good cause anymore. It is a method for a comparative advantage over competing and lesser environmentally inclined companies.

Perhaps your business is wanting to or already is employing eco-friendly business practice but it’s not something you have not properly marketed or included in your brand image yet. The question is, does your business want to take advantage of the reward that sustainable development can bring beyond philanthropy, before the corporate reckoning?

Talk to us for help.

What is graphic design and why is it important?

What is graphic design and why is it important?

As human beings, 90% per cent of the information we absorb is visual. We also process images 60,000 times faster than we do written text and can remember content at a much higher rate when paired with a relevant image. For these tendencies alone, it is easy to see why graphic design is used by businesses to stay competitive within a market.

What is graphic design?

Most people have a vague idea of what graphic design is in terms of its role in creating ‘the visual’. However, the term ‘design’ can often lead people astray from what the craft is truly about just beneath the surface of its aesthetic nature.

In fact, people often don’t realise that graphic design has a purpose beyond stimulating the senses and optimising a consumer’s visual experience when coming across marketing materials.

Graphic design is about effective communication

By human nature, what we see has a deep effect on what we feel and what we do. This is why graphic design is not just about making something look‘attractive’ but an effective and memorable mode of communication with target audiences.

It’s a broad field with many specialities

As there is no one-way of communicating ideas, graphic design communicates through typography, imagery, colour, form and layout. These multiple facets require several types of graphic design, each with their own areas of speciality. For example, and just to name a few, common uses of graphic design include editorial design (magazines, newspapers, and books), corporate design (logos and branding) and product design (stickers and packaging).

As there are distinct areas in graphic design, graphic designers often chose the area they wish to specialise in. These individual types of graphic designers can be hired separately on an ad-hoc basis or, collectively through a creative agency with a multidisciplinary team.

Why is graphic design important?

As the statistics above demonstrate, most people prefer to obtain information through visual observation. This makes graphic design a very powerful tool that can be used to educate consumers on who you are and what your business is about. In a climate where consumers need to come across a brand five to seven times to remember it, visuals provide the fastest method of consumption for consumers, ideal for quickening this process of consumer memorisation.

Therefore, by engaging consumers who are increasingly becoming more unable to cope with communications not made within an image, graphic design is essential in all forms of business as it adds dimension to any piece of content.

Talk to us for help.