Struggling to make an impression on consumers tired of being marketed to? Here’s how to maintain your business’s relevance

Struggling to make an impression on consumers tired of being marketed to? Here’s how to maintain your business’s relevance

What is Guerrilla Marketing?

Guerrilla Marketing is an advertising strategy that by nature, is as unique and outrageous as its name. The term was first created by Jay Conrad Levinson in 1984, who proposed the strategy as a response to consumers’ increasing tolerance for traditional forms of advertising.

As his proposal was to use unconventional marketing tactics to combat the failing traditional forms, Levinson derived the name ‘guerrilla’ from the irregular warfare tactics used by armed civilians in the war. Similar to how armed warfare consisted of ambushes, sabotage, raids and surprise, Levinson re-imagined the idea of effective advertisements to be strategic, shocking and outrageous enough to create a social buzz.

These types of campaigns were a godsend for the time it was in (where traditional marketing was out) and it continues to be a highly effective method of marketing. As the strategy typically aims to create low-cost campaigns that can gain high reach, guerrilla marketing is ideal for small businesses who are looking to make a valuable impression. However, in fear of missing out on the great potential benefits, big businesses also still use the strategy to complement many of their on-going mass media campaigns.

How are businesses using it?

Times have changed and advertisements are no longer only aimed at educating the consumer on a product or service. Businesses are now also using their advertisements to entertain and engage their consumers, just to get their attention!

In fact, the main goal of some advertisements now is to engage, where education about a product or service is secondary to making a good first impression. In this way, a shift in focus can be seen in the marketing landscape, where the focus of a guerrilla advertisement is now on first creating interest in a company rather than informing them about their product or service. By aiming to spark interest in what they are witnessing, companies are now aiming to gain the consent of a consumer to send them more information about their product or service.

Some marketers argue that when big businesses use guerrilla marketing tactics, it isn’t true to the idea because the company already has a big budget and is already well remembered.
But, by whomever it is used, if the guerrilla tactic is executed well, it will often be a cheap and highly effective method of reaching targeted audiences. It is a fun and inexpensive way for a company to get noticed, distinguish themselves from their competition and earn a reputation for being fun and different.

Some examples

For a better idea of what guerrilla advertisements are, it is good to have a look at some examples.

UNICEF

To encourage donations, UNICEF strategically placed a vending machine in Manhattan, selling dirty water for a dollar and provided observers with a choice of ‘flavours’ including malaria, cholera, typhoid, and dysentery. The machine displayed data and statistics about the number of children in need of clean drinking water and how just one dollar could provide them with 40 days’ supply. A number to text was also displayed to encourage people to donate more to the cause.

Volkswagen

To create top-of-mind awareness, Volkswagen hung cartoon thought bubbles over all the spaces in a parking complex in Dubai, so that parked cars appeared to be thinking, “I wish I was a Volkswagen.” As people first entered the car park, they were welcomed by a feature wall that read, “Have you ever wondered what your car is dreaming of?”

Jeep

Lastly, to demonstrate that its vehicles are not only suitable for an outback environment, the Jeep company drew parking spaces in unexpected locations such as across plaza stairs or up curbs. By giving the car a distinct presence in an urban setting, it cleverly implied its versatility.

Not sure if your current marketing tactics involve the creativity, foresight and traction you would like? A team of marketing experts are ready and waiting to help you think creatively and execute your perfect marketing plan.

This is why people are not buying your product. But there is a way to fix it

This is why people are not buying your product. But there is a way to fix it

Many companies seem to assume that their target market decides on which product or service to go with, based on their particular features. However, while the features of a product have relevance when it is being differentiated from others of the same kind, it is not the first thing a consumer looks for when making a choice about which brand to look at.

The reality is, when consumers are looking for a particular service or product, most are searching for ‘benefits’ rather than features. In other words, they’re looking for the product that will deliver them the highest perceived value.

For a business to be able to communicate value to its customers, it must first understand what that is.

What is customer value?

Once again, customer value does not refer to products’ qualities or features. A product’s features, including price, is only one of the many value drivers that can influence how much benefit a consumer perceives that a product delivers.

In simple terms, customer value is an overriding sense of satisfaction. It’s the result of a subconscious measurement that a consumer makes when they consider the difference between what a consumer feels they get from a product, and the action they must take to get it.

What influences customer value?

Each consumer is different and so what they value is subjective. However, to stay competitive businesses must understand their market well enough to create value propositions that make their particular audience choose them and not their competitors. For example, some factors that influence consumers to lean towards or away from a product include marketing, branding, price, past or current experience with the product or something related, and personal bias based on word of mouth.

Obviously, like consumer taste, these factors cannot be controlled but only influenced. However, to create the most attention and effectively drive the sales it desires, it is important that a business tries to understand what their particular audience values and consistently looks for avenues to deliver it to them.

The benefits

A good example of how a clear communication of value can benefit a business is Apple. When Apple brings out a new phone, consumers presume that it will be easy to use and of a certain level of quality. However, if another smartphone brand entered the market and created a nearly identical phone, it would likely struggle to compete because the consumer would not have the same perceptions of its brand. This scenario also indicates why products are not just identified by their features. Even if the second anonymous phone was cheaper than its Apple counterpart, it would still not create the same perception of value for consumers.

As consumer value is the main deciding factor on whether someone purchases a product, it is easy to see why it’s so crucial to understand.

Do you feel like your particular product or service is worthy of attention but your marketing and advertising is not generating the consumer conversions it deserves?

When you’re ready, our team is here to help you deliver the value you need to succeed.

Not generating the market leads you expected? Here’s how your business can better reach its target market

Not generating the market leads you expected? Here’s how your business can better reach its target market

Marketing and advertising are two terms that are often confused as being the same. This is because they share a goal of promoting a product or service to increase business performance. However, despite their similarities, their differences are significant. If one platform is confused with another, businesses are not able to fully maximise their power in combination and instead, limit their ability to achieve their shared goal.

You’re not alone in your confusion. These platforms are interchanged all the time. So, while this can come as bad news at first, if you educate yourself on the difference between marketing and advertising, you will be able to improve your business’s engagement in ways that other businesses have not yet realised.

What is advertising?

Just as its name suggests, ‘advertising’ involves the creation of advertisements for commercial products or services. As we are surrounded by ads, most consumers will be familiar with the many forms they can take. For example, whether they are paid or unpaid, out-of-home on bus benches, or strategically placed in mailboxes or over the Internet, methods of advertising are non-exhaustive and always evolving. In other words, businesses are finding more and more ways to increase their recognition by prospective consumers.

But advertising is only one component of the overall marketing process. It is a method of executing marketing that is direct and involves clear communication of a business’s messages to its target markets. Advertisements come in many formats but are generally made through public mediums such as newspapers, magazines, electronic mail, billboards, TV, radio and online. Nearly all ads are openly sponsored and consist of a non-personal message clearly promoting or selling a product.

So what is marketing?

While marketing also aims to promote the buying or selling of a product or service and advertising is one of the ways a company can do that, marketing is the overarching process that involves the control of a mix of activities. In other words, advertising is one of the many methods that marketing coordinates to draw consumers in and encourage sales.

For example, apart from advertising, marketing can also include market research, media planning, public relations, community relations, customer support and sales strategy. Therefore, while advertising is the most direct marketing tool, it is important that business owners do not confuse this to mean it is the only or most important kind of marketing tool. To successfully achieve its business goals, an owner must utilise and coordinate a number of these processes.

Why is knowing the difference important?

As businesses need exposure to draw customers, advertising is automatically pursued by them. However, what is sometimes missed, especially when advertising is confused as the only style of marketing, is that every company should be using marketing and advertising together in the form of a marketing plan. This allows a company to refer to its business goals and from those goals, select marketing tools that will most efficiently promote their business (including but not limited to advertising). If these activities can be harmoniously implemented, then a business can maximise its chances in creating market leads and reaching its target audiences.

For more insight on why or how a company should use a mix of tools to achieve marketing objectives, you should visit our earlier blog on marketing plans and why every business should have one. But for now, the most important thing to understand is advertising is only one slice of the marketing pie and not the only process to be used to effectively promote a business.

Not looking at the way your business communicates to its target market from a top-level perspective? Feel like a lack of strategy might be holding back your advertising from being successful?

Our team of marketing experts is ready and waiting to help your business become the best it can be.

Not getting the engagement you need on your content? Here’s how you can motivate readers to act

Not getting the engagement you need on your content? Here’s how you can motivate readers to act

Often called the ‘Information Age’, there is no disputing that the time we live in considers information as everything.

With the internet at our disposal, content is everywhere and answers to our problems are just a click or two away. But, what is often underestimated is the role that copy-editing can play in how consumers choose what content to trust.

What is copy-editing?

Copy-editing is like a style guide for words. As its simplistic name suggests, this type of editing does include editing in the ordinary sense as it is a process ensuring content has the correct spelling, grammar and punctuation. However, copy-editing also goes a step beyond these basic mechanics.

Just like effective branding is no longer determined only by a business’s individual visual aspects, copy-editing is not just individual ways of proofreading content. It is a tool that ensures every written word appears mistake-free and altogether professional, and the content in question clearly supports the business’s goals that they are trying to communicate.

In other words, if an individual piece of content was a bone, copy-editing examines the entire skeleton. By assessing the consistency of visuals, spacing, typeface and tone, copy-editing ensures that all the content a business produces works together harmoniously. Its process is an important part of creating brand consistency and how a company creates a distinct voice and personality that a consumer can trust.

So why does a business need copy-editing?

The right choice and use of words can make all the difference to a sales pitch, and a punchy call-to-action can be a real game-changer. Professional copy-editors are skilled at looking over content to ensure it skilfully articulates a business’s offering and motivates the reader to act.

In other words, as a consumer’s first impression of a business, its copy needs to perform. Prospective clients’ time is valuable and in a saturated market, a business has limited opportunity to make an impact. If a headline isn’t catchy enough or an opening paragraph doesn’t hook the reader, potential clients will simply look elsewhere.

Do you need assistance with your business’s copy? We’re here to help when you’re ready.

The hidden school marketing tool you never knew you had

yearbooks

The hidden school marketing tool you never knew you had

” With first-hand experience designing school yearbooks for private schools across Australia, I have witnessed an overwhelming number of missed opportunities to cash-in on a product that can prove to be much more than just a souvenir for students to take home.”
– Lead Publication Designer, Daniel Poole 

So often are school yearbooks considered an after-thought; an asset that the school doesn’t necessarily need but is simply nice to have. However, schools should be utilising their yearbooks as their ultimate marketing secret weapon.

School yearbooks capture your school’s story

School yearbooks essentially encapsulate a school’s entire curriculum in a positive and creative light – and it is this light that you should be harnessing and using to your advantage.

Your school’s marketing department can in effect kill two birds with one stone. Not only can you treat your students to a professionally designed yearbook with all the bells and whistles, but you can subsequently spark curiosity amongst those making enquiries into what their children can expect from your school.

With your school open day events packed with parents of prospective students, ensure they get that chance to flick through your school yearbooks. In an instant they receive a thorough understanding of what their children can look forward to if they choose to invest in an education at your school.

They are an easy way to advertise

Order extra copies and leave them lying around in reception. Let prospective students take them home – let it inspire them to join your school. I’m also a personal fan of leaving ‘for more information’ flyers inside the school yearbooks to reinforce your message. Give them something to pin to their fridge and leave a lasting reminder to influence their decision on where to send their children to school.

Siena College, based in Melbourne, Victoria, have always placed a strong belief in putting their school yearbooks at the forefront of their marketing plan. “From my point of view, a beautiful yearbook is an invaluable marketing tool,” says Siena College’s marketing coordinator, Carolyn Currie.

“Obviously they are a valued souvenir for current students and staff to reflect with shared pride on the year’s events, yet they also provide a brilliant opportunity to showcase the college to prospective parents and to our wider community, including our alumnae.

“A yearbook that is on-brand can be a key tool in attracting new enrolments, providing a comprehensive overview of what our school has to offer.”

Should your school yearbook design be in-house or outsourced?

Some schools question whether they should have their yearbook designed in-house or whether to outsource it to a creative agency. School yearbook creation can prove to be an interminable process with a workload that should not be underestimated.

You never get that second chance to make a first good impression. With a professional at the helm of your yearbook design you can be rest assured that readers of your school yearbook will experience your school’s branding at its best and your school’s tone of voice will really shine.

The large number of resources and amount of time it can take to create a bespoke and professionally designed school yearbook means outsourcing your yearbook design is your school’s best option to ensure it gets the attention-to-detail it deserves. If you really want to push the boat out, opt for an embellishment on the front cover, such as foiling or spot uv, to really give it that finishing touch.

Over the years you will build up an entire library of yearbooks, each representing a window into a unique experience that prospective students can expect from your school. Ensure passive use out of an asset once only made exclusively for existing students and I promise you, you won’t regret it.

Do you need expert assistance with your next school yearbook? We’re here to help when you’re ready.

What is branding and why is brand evaluation important?

What is branding and why is brand evaluation important?

What is branding?

Branding is no longer just a combination of the visual aspects of a brand. The importance of elements like an organisation’s name, slogan, symbol or design when looked at individually, pales in comparison to the importance of how a company seems and feels to consumers when they are used in combination.

In other words, branding is now a marketing practice that, through the coordination of all the facets of an organisation, aims to shape a brand in a way consumers can have a distinct image of who they are.

Why is branding important?

Most people know that consumers are no longer just looking for value in a business’s product or service. To compete in a market saturated with choice, brands must communicate to consumers not only what they do but, who they are, why they do it and with growing environmental concerns how.

Brands act as an extension of consumers

You might have heard the phrase that consumers now use brands to now act as an extension of themselves. What this means is people are increasingly treating themselves as a brand of their own; consumers are now looking for brands they feel they can identify with and can use to communicate something about themselves to others.

In other words, consumers are not only choosing brands whose values align with theirs but wanting to be able to express these values to the outside world. So, it’s more important than ever that brands constantly remind themselves of their values and ensure they are being clearly communicated to consumers for them to use in their own self-expression.

Branding guides purpose and efficiency

When an organisation clearly understands the purpose of its key business objectives, then a brand can act as a guide helping a business maintain an appropriate amount of focus on things necessary to reach its goals. To ensure there is consistency within and, efficient achievement of your business objectives your brand should also be used as a continued point of reference in the creation and execution of your strategic marketing plan. This distinct benchmark that branding should be used to set is why its correctness is important.

Branding creates customer and employee loyalty

If your product or service meets or exceeds the expectations of a consumer, then good, clear branding can lead to long term sales and customer loyalty. But, similar to how a consumer likes to invest its money into a brand they believe in and stand behind, employees are often found to be more productive and confident in the time they invest in a business when they understand what they are apart of.

Why should you evaluate your brand?

Everything around us is always in a constant state of evolution, including society, the economy and business. Hence, like everything else, this state of rapid change creates the need for organisations to continually evolve in order to stay relevant, innovative, and strong against its competitors. Even industry leaders rethink their brand: Apple, for example, has rebranded itself three times, Starbucks has done it four, and Pepsi has rebranded itself 11 times.

Rebranding does not have to mean a complete change

Sometimes there are only tweaks that need to be made to a brand to ensure a business is achieving its goals and maximising potential. But a need for only minor changes does not mean that assessing and refreshing your brand will not make a massive difference.

It can protect you from future threats and promote future opportunity

Business owners must not fall into the trap of thinking that rebranding is only a bandaid for already occurring performance issues. Brand evaluation can act as a ‘proactive’ solution for businesses who want to expand, take advantage of future opportunities and, pre-emptively protect itself from new market challenges.

For example, even if it’s not obvious at first, other notable brands often refresh their brand to clarify their values and ensure they are continuing to express them clearly to the outside world. Brands who often refresh their image include McDonald’s, Harley-Davidson and Target.

Clearly branding is important. But the question is, how clear is your branding?

Talk to us for help.

Why should a business use sustainable development in its marketing?

Why should a business use sustainable development in its marketing?

As the threat of climate change has been given increased attention over the last few months, the public has begun to investigate the level of corporate responsibility businesses have taken for their portion of the problem.

Unfortunately, it is slowly being realised organisations are not taking the same level of responsibility for their actions and their environmental impact as first anticipated. However, as a continuing of growing businesses means larger carbon footprints, lack of address of this trend is out of the question.

The good news is business and sustainability can coexist.

Sustainable development is becoming a strategic imperative, not a choice

The more focused the world becomes on eco-friendly business models, the faster sustainable development will become a strategic imperative for organisations rather than an operational choice.

But, as sustainable development will become more than just a means of meeting social and environmental concerns, focus on corporate responsibility will not just go towards meeting corporate sustainability goals but can become a method of maintaining a sustainable comparative advantage.

Sustainable development can create a comparative advantage for an organisation

Although sustainable development is often misunderstood as requiring a business to change its profitable business models to benefit the environment, in reality, the idea behind sustainable development is still to allow for an organisation’s economic enrichment.

It does not need to impact the bottom line

In the true sense of the term, sustainable development is meant to describe a method of achieving a profit for an organisation without causing further damage to the environment.

Therefore, if an organisation properly utilises more carbon-efficient technologies in efforts to adopt more environmentally friendly operations, they should be able to. This will not only benefit the environment but stand out from its competitors in a way that will generate attention, without an impact on the bottom line.

Sustainability efforts can benefit an organisation financially

As the right attention is now being paid to producing more affordable, ecologically efficient technology, profitability and sustainability are no longer mutually exclusive. In fact, examples of companies who have properly embraced sustainable development indicate that employing sustainability can improve profitability.

It can increase business efficiency and consumer choice

The profit increase in sustainable development is for many reasons surrounding operational efficiency and social recognition. But among them is the fact that consumers are more inclined to invest their money into brands that show they care about the environment. For example, current trends reveal that, although 66% of global consumers are willing to pay more for sustainable goods, this number will likely further increase as three out of four Millenials are willing to pay for more sustainable products.

It’s not just a good cause

Clearly, sustainable development is becoming more than just a choice or a sales pitch. As the environmental business practice is not only becoming more possible with improved innovations but a soon to be better heavily imposed obligation, sustainable development is not just a good cause anymore. It is a method for a comparative advantage over competing and lesser environmentally inclined companies.

Perhaps your business is wanting to or already is employing eco-friendly business practice but it’s not something you have not properly marketed or included in your brand image yet. The question is, does your business want to take advantage of the reward that sustainable development can bring beyond philanthropy, before the corporate reckoning?

Talk to us for help.

What is graphic design and why is it important?

What is graphic design and why is it important?

As human beings, 90% per cent of the information we absorb is visual. We also process images 60,000 times faster than we do written text and can remember content at a much higher rate when paired with a relevant image. For these tendencies alone, it is easy to see why graphic design is used by businesses to stay competitive within a market.

What is graphic design?

Most people have a vague idea of what graphic design is in terms of its role in creating ‘the visual’. However, the term ‘design’ can often lead people astray from what the craft is truly about just beneath the surface of its aesthetic nature.

In fact, people often don’t realise that graphic design has a purpose beyond stimulating the senses and optimising a consumer’s visual experience when coming across marketing materials.

Graphic design is about effective communication

By human nature, what we see has a deep effect on what we feel and what we do. This is why graphic design is not just about making something look‘attractive’ but an effective and memorable mode of communication with target audiences.

It’s a broad field with many specialities

As there is no one-way of communicating ideas, graphic design communicates through typography, imagery, colour, form and layout. These multiple facets require several types of graphic design, each with their own areas of speciality. For example, and just to name a few, common uses of graphic design include editorial design (magazines, newspapers, and books), corporate design (logos and branding) and product design (stickers and packaging).

As there are distinct areas in graphic design, graphic designers often chose the area they wish to specialise in. These individual types of graphic designers can be hired separately on an ad-hoc basis or, collectively through a creative agency with a multidisciplinary team.

Why is graphic design important?

As the statistics above demonstrate, most people prefer to obtain information through visual observation. This makes graphic design a very powerful tool that can be used to educate consumers on who you are and what your business is about. In a climate where consumers need to come across a brand five to seven times to remember it, visuals provide the fastest method of consumption for consumers, ideal for quickening this process of consumer memorisation.

Therefore, by engaging consumers who are increasingly becoming more unable to cope with communications not made within an image, graphic design is essential in all forms of business as it adds dimension to any piece of content.

Talk to us for help.

What is a marketing plan and why your business should have one

What is a marketing plan and why your business should have one?

A ‘marketing plan’ is a turn of phrase almost everyone in the creative industry is bound to have heard of. However, despite its common and self-explanatory name, many smaller businesses don’t place enough importance on marketing to familiarise themselves with the nature or benefit of a marketing plan.

The fact of the matter is, a business can only survive through establishing a customer base. But, if a business does not plan out how they can most effectively attract and retain customers, they are severely stunting if not killing their company’s chance of business success. So, what exactly is a marketing plan and, more importantly, why should a business (of every size) have one?

What is a marketing plan?

A marketing plan is a report that outlines the most important goals your business aims to attain and, through what steps. More specifically, it is an operational document that outlines, in detail, how chosen strategies will be implemented to create market leads and reach target audiences. Within this, most marketing plans should also include a temporal element that outlines the important deadlines that should be met for your company to reach the marketing plan’s goals.

Elements of a marketing plan

A marketing plan is tailored to each company based on general background and market research. This is to ensure a business can meet its own unique goals in the best way for them. However, there are re-occurring and common elements that are integrated into a plan to ensure it is an efficient and worthwhile investment.

Typically, your marketing plan should include:

  • An overview of your business marketing and advertising goals
  • A description of your business current marketing position
  • A description of your current or a prospective target audience or audiences
  • A selection of campaign tools, including platforms (general and specific like the Internet and Facebook social media)
  • A timeline detailing when tasks within your strategies will be completed
  • Key performance indicators for tracking the performance of your marketing efforts and,
  • Metrics for measuring the results of your marketing efforts for feedback

How having a marketing plan helps you as a business owner

As a business owner by simply developing a market plan, you will be able to reflect and refine what your business is about and how it is unique from your competitors. Thinking about your business and marketing goals in this broader way is key to staying competitive. Just by planning your marketing strategies prospectively, you will be able to think realistically and practically about how you should spend time on each task and stay organised in your business activities.

By having pre-planned efforts and methods of their execution your marketing plan will act as a point of reference that will help guide your business in maintaining the appropriate amount of focus on things necessary to reach your goals. As mentioned, a marketing plan is and should be adjusted to suit each individual business and their goals. Besides the fact that tailoring a plan like this ensures a company can get its best return on investment, a marketing plan can provide feedback based on findings of how successfully strategies perform. This means a marketing plan can also be used and adjusted on an ongoing basis so a business can use it as a tool for future improvement on how it should execute and co-ordinate its efforts.

Overall thinking about your business marketing goals and the best methods of executing those goals will pay off. You just have to learn how.

Talk to us for help.

What is organic marketing and why is it important?

What is organic marketing and why is it important?

What is it?

As its name suggests, organic marketing refers to the use of tactics that attract customers naturally and over time. Rather than approaching people with paid links, promotional content and boosted advertising, organic marketing has a more subtle goal.
By creating highly visible, high-quality content that gives prospective consumers value for no-cost, organic marketing aims to naturally attract and convert people who find them.

Why is it important?

One of the biggest challenges faced by businesses and marketers are people’s increasing immunisation to advertising. As advertising is everywhere, consumers have trained themselves to identify and disregard a lot of sales-forward marketing without much, if any, thought.

But – organic marketing to the rescue – while requiring time, organic marketing can bypass this consumer displacement. Instead of approaching people not searching for a product or service, organic marketing tactics aim to attract and convert people who are already motivated in the area of what you have to offer. For example, in 2018 Hubspot found that 70-80% of search engine users only focus on the organic results of their searches; ignoring the paid advertising.

Although it can take time statistics like these to demonstrate how this waiting game, can make easier, longer-lasting conversions out of people already inclined to be interested in a business. Even if they only capture their attention because they don’t seem to be asking for it.

How is it different from paid marketing?

Paid marketing is a direct, inconspicuous and artificial form of marketing. Through its sales-forward and transparent goal of generating sales, it uses sponsored messages and paid advertising tactics to generate a quick result.
But in comparison to the targeted and upfront nature of paid marketing, organic marketing is the opposite. It is unasking, naturally occurring, and gradual, with the aim of generating sales but over time.

Why is it important to you?

Unlike the sales focus of paid marketing, organic marketing can be used to communicate company values, ethos and culture. It communicates brand personality to attract the people who represent the ‘low hanging fruit’ of your target audience.

In other words, when people are searching for information relevant to your business’s products or services, the information it provides them is meant to unconsciously cultivate a sense of trust within the consumer that encourages them to chose your business over your competitors vying for their attention.

The greater a business appears to understand their area and what the consumer is looking for, the more the consumer will be inclined to choose them. Hence, people are more likely to invest in your company on the basis you don’t have to use clever advertising to have them believe in your abilities to give the consumer what they are looking for.

Organic marketing strategies boost paid marketing strategies

As the effectiveness of direct, paid marketing styles have gone by the wayside, organic marketing should be used to boost paid advertising strategies. This is because, to best address your business goals, it is now required these strategies work hand-in-hand. This explains why integrated marketing communication has become an essential asset for every company.

Both paid and organic marketing strategies drive engagement, acquisition, and conversion. But while paid marketing drives sales in people who notice your brand, organic marketing helps increase the number of consumers who can notice your brand, despite an oversaturation of advertisements. Essentially, by using organic marketing, a consumer is more likely to engage with your brand because they have already observed and connected with it through its more natural introduction tactics.

All your business has to do is use organic marketing to drive more consistent sales.

Talk to us for help.