The hidden school marketing tool you never knew you had
So often are school yearbooks considered an after-thought; an asset that the school doesn’t necessarily need but is simply nice to have. However, schools should be utilising their yearbooks as their ultimate marketing secret weapon. School yearbooks capture your school’s story School yearbooks essentially encapsulate a school’s entire curriculum in a positive and creative light – and it is this light that you should be harnessing and using to your advantage. Your school’s marketing department