What is branding and why is brand evaluation important?
What is branding? Branding is no longer just a combination of the visual aspects of a brand. The importance of elements like an organisation’s name, slogan, symbol or design when looked at individually, pales in comparison to the importance of how a company seems and feels to consumers when they are used in combination. In other words, branding is now a marketing practice that, through the coordination of all the facets of an organisation, aims