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If your goal is to establish brand loyalty in your customers (and why wouldn’t it be?) then you need to establish a point of difference (POD). All too often I see the same, confused look on a client’s face when I ask what should otherwise be a simple question; “What is your business’s point of difference?”. In other words, what makes you ‘special’? This one question should underpin every business decision you make going forward. Effectively,

In many ways, it’s a visceral experience. Sure, we eat to survive, but we also eat to socialise, to comfort, and for fun. It is with this in mind that I note that not all food is created equally. Those 50c instant noodles you ate as a poor student are probably not of the same calibre as the food from a Michelin Starred restaurant. Shocking, I know. There are a number of factors that play

Branding is an inescapable facet of modern life. Everything around you, from the clothes you wear to the water you drink, has some form of branding attached to it. Brand identities are important because they help us differentiate products/services and better choose ones that most effectively cater to our needs. It’s for this reason that an effective branding strategy is critical. You are reliant on the success of your brand. When your brand suffers, you

Okay, so bear with me… A lot of you are probably reading this / the heading and thinking “Wait, good looking products are important?!? Knock me over with a feather.” And you’d be right. In spite of this, there wouldn’t be a single graphic designer/web developer/product specialist/marketer / etc who doesn’t have at least one story of a client who “Just doesn’t understand why I need to spend so much money on how it looks!

We all know the age-old adage, you have to spend money to make money. What that proverb doesn’t take into account, however, is that you should try to spend as little money as possible (where practical) to make that money. Enter posters. Posters are an incredibly cost-effective and versatile marketing tool used by businesses of all sizes and scales. With this in mind, it’s always good to have evidence to back up your claims and

Content isn’t king. It’s the Kingdom. A recently released survey of the advertising industry has found that content marketing is well and truly here to stay. Over a third of marketers say they increased spending in 2018 compared to last year, with 53% noting they spent about the same, while only 8% said that they were spending less. Lots of organisations have been playing the game for years, but 2018 really does seem to be the

It goes without saying that yearbooks are a big deal.  For school leavers, they’re a time capsule containing what are hopefully some of the happiest memories of their life; for schools themselves, they act as an invaluable marketing tool that showcases, in detail, the offerings they have for prospective students. With this in mind, there’s usually a fair bit of pressure from various bodies to get it right. This wouldn’t be a problem if yearbooks

It’s every business owner’s dream, to raise prices without impacting future sales. Why is it that some businesses can charge double or even triple the price of competitors while still managing to maintain market share, and turn a steady profit? Logically, providing a quality product and solid customer service should be enough to justify charging at, or above the market rate. Unfortunately, the world is not a wish-granting factory, so this is not the case. So

Due to the explosive growth of social media, many businesses have let newsletters fall to the wayside in recent years. Why spend the time writing out a lengthy document that ‘probably no one reads anyway’, when instead you can just do quick, small updates all the time? Well, contrary to what you may think, newsletters still offer a lot of value to your business. Here are 4 reasons why newsletters need to be part of

We are exposed to hundreds, if not thousands of different fonts every day. However, that doesn’t necessarily mean that we know how they work. So let’s start with the basics. A font is a set of characters, usually letters, numbers, punctuation marks and other symbols. Fonts are characterized by their size, weight, and style. Some fonts are larger than others, some fonts are bolder or more italic than others, and so on. In the context

In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. With e-commerce ever encroaching on the market share of traditional shop fronts, it’s become increasingly important that consumers know you exist. This is particularly the case for businesses where walk-ins still make up a significant part of sales, so it’s important not to forget about them when planning your marketing strategy. For these businesses, here

Here’s how to make your business appear more attractive to potential clients (with very little effort)  There’s an old Irish proverb that says you can “Put Silk on a Goat and it is still a Goat”. While this may be true in many cases, when it comes to branding, a lot can be gained by making your goat look like a million dollars, rather than letting it roam the fields, freestyle. In this metaphor, the