Blog

How restaurant menu designs influence what customers buy from you, explained with science

In many ways, it’s a visceral experience. Sure, we eat to survive, but we also eat to socialise, to comfort, and for fun. It is with this in mind that I note that not all food is created equally. Those 50c instant noodles you ate as a poor student are probably not of the same calibre as the food from a Michelin Starred restaurant. Shocking, I know. There are a number of factors that play

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Understanding your brand- a graphic designers perspective

Branding is an inescapable facet of modern life. Everything around you, from the clothes you wear to the water you drink, has some form of branding attached to it. Brand identities are important because they help us differentiate products/services and better choose ones that most effectively cater to our needs. It’s for this reason that an effective branding strategy is critical. You are reliant on the success of your brand. When your brand suffers, you

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Why good design aesthetics are just as important as product functionality

Okay, so bear with me… A lot of you are probably reading this / the heading and thinking “Wait, good looking products are important?!? Knock me over with a feather.” And you’d be right. In spite of this, there wouldn’t be a single graphic designer/web developer/product specialist/marketer / etc who doesn’t have at least one story of a client who “Just doesn’t understand why I need to spend so much money on how it looks!

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Posters – the most versatile marketing tool you’ll ever use

We all know the age-old adage, you have to spend money to make money. What that proverb doesn’t take into account, however, is that you should try to spend as little money as possible (where practical) to make that money. Enter posters. Posters are an incredibly cost-effective and versatile marketing tool used by businesses of all sizes and scales. With this in mind, it’s always good to have evidence to back up your claims and

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This is why you need content marketing to help amplify your brand’s reach

Content isn’t king. It’s the Kingdom. A recently released survey of the advertising industry has found that content marketing is well and truly here to stay. Over a third of marketers say they increased spending in 2018 compared to last year, with 53% noting they spent about the same, while only 8% said that they were spending less. Lots of organisations have been playing the game for years, but 2018 really does seem to be the

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A guide to nailing your yearbooks from start to finish.

It goes without saying that yearbooks are a big deal.  For school leavers, they’re a time capsule containing what are hopefully some of the happiest memories of their life; for schools themselves, they act as an invaluable marketing tool that showcases, in detail, the offerings they have for prospective students. With this in mind, there’s usually a fair bit of pressure from various bodies to get it right. This wouldn’t be a problem if yearbooks

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Here’s the secret to how your competitors are getting away with charging so much more than you do

It’s every business owner’s dream, to raise prices without impacting future sales. Why is it that some businesses can charge double or even triple the price of competitors while still managing to maintain market share, and turn a steady profit? Logically, providing a quality product and solid customer service should be enough to justify charging at, or above the market rate. Unfortunately, the world is not a wish-granting factory, so this is not the case. So

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Here’s why one of the best ways to help maximise your market coverage is the humble newsletter

Due to the explosive growth of social media, many businesses have let newsletters fall to the wayside in recent years. Why spend the time writing out a lengthy document that ‘probably no one reads anyway’, when instead you can just do quick, small updates all the time? Well, contrary to what you may think, newsletters still offer a lot of value to your business. Here are 4 reasons why newsletters need to be part of

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What the Font? Understanding the basics of typefaces

We are exposed to hundreds, if not thousands of different fonts every day. However, that doesn’t necessarily mean that we know how they work. So let’s start with the basics. A font is a set of characters, usually letters, numbers, punctuation marks and other symbols. Fonts are characterized by their size, weight, and style. Some fonts are larger than others, some fonts are bolder or more italic than others, and so on. In the context

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4 easy ways to attract the attention of passersby.

In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. With e-commerce ever encroaching on the market share of traditional shop fronts, it’s become increasingly important that consumers know you exist. This is particularly the case for businesses where walk-ins still make up a significant part of sales, so it’s important not to forget about them when planning your marketing strategy. For these businesses, here

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Here’s how to make your business appear more attractive to potential clients (with very little effort.)

Here’s how to make your business appear more attractive to potential clients (with very little effort)  There’s an old Irish proverb that says you can “Put Silk on a Goat and it is still a Goat”. While this may be true in many cases, when it comes to branding, a lot can be gained by making your goat look like a million dollars, rather than letting it roam the fields, freestyle. In this metaphor, the

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Brand awareness or lead generation? Your conversion rate will skyrocket if you use both

Brand awareness or lead generation? Your conversion rate will skyrocket if you use both If you are trying to work out whether to run a lead generation campaign or brand awareness campaign, I’ve got some news for you – you should be doing both. For many SMEs, brand awareness might not be on their marketing radar, but with a few tweaks to your campaigns, you’ll see how you can maximise your influence on your target

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