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Brand awareness or lead generation? Your conversion rate will skyrocket if you use both If you are trying to work out whether to run a lead generation campaign or brand awareness campaign, I’ve got some news for you – you should be doing both. For many SMEs, brand awareness might not be on their marketing radar, but with a few tweaks to your campaigns, you’ll see how you can maximise your influence on your target

The cheapest advertising tool you can use: business cards (and how to generate more sales with them!) Large parts of business today are digital – emails, sending and receiving money, attending meetings, signing contracts and even some elements of networking. It makes you wonder, in this digital world is there room for the humble business card? In a nutshell, yes – and here’s why! Thinking about your email inbox over the last week or two,

Here’s why adopting a multi-channel marketing strategy will give you better results There is no firm answer on how many touchpoints you need to convert a prospect into a customer – some estimates range from less than 5 while others claim over 20. The one thing that everyone can agree on though, is that the more prospects see your brand, advertisements and marketing message the more likely they are to purchase from you. If your

5 simple things that will make your flyers convert more sales You’ve printed flyers before – almost all businesses have. They are cheap, easy and effective marketing tools and if you want to make sure your flyers convert more sales- you can, if they are done right. With flyers, you have a very short window of opportunity to grab the recipient’s attention. Here are 5 ways to do that. 1. Use a short, catchy title

The best places to find stock images, free and paid (2018) It’s a well known fact that imagery in advertising is effective, but do you know how effective? According to a study done by MIT neuroscientists we can process images seen for as little as 13 milliseconds! Unfortunately, budgets sometimes don’t allow for a professional photographer (as much as we would like them to!) so what do you do instead? That’s what stock imagery is for and

In less than half a second, a brand (and its associated colours, imagery and brand components) can trigger emotional responses or even behavioural changes. Remarkably, neuroscientists are pretty confident they know why. The science behind how our brains perceive a brand Let’s start with colour. Scientists believe that your eye doesn’t perceive colour directly, it’s created through a neural process along the fusiform gyrus, the hippocampus, and the primary visual cortex located at the back of the brain. Once

Including your social media presence on your business card and other printed materials isn’t just a good idea – it’s essential. The real trick? Including it seamlessly and effectively. Here’s a handy guide to help you as you start to think about integrating social media with your printed material. 1) You don’t need to include all of them Many businesses have a presence on several different social media networks – this is a great thing! The

When developing your brand, the colours you choose to represent your business are an integral part of helping to outline how your customers should feel. Typically, colours work subconsciously and for the most part, we don’t normally feel their direct effects. That’s not to distract from their importance though. Below is a rough guide on what different colours mean in business. Of course, this will vary within shades of each colour, but as a general

One of the most misunderstood concepts I come across when dealing with clients is their perception that their logo alone is their brand. While your logo does makeup one central element of your brand, in this article I’ll cover why your brand means more than just that, and considerations to take into account when developing how you want your business to be perceived. What does a brand encompass? Your brand encompasses many aspects that revolve

We get this question a lot from our clients, whether or not they should include their social media links on their offline advertising, things like business cards, flyers, posters etc. In this article, we’ll cover how it can benefit and supplement your advertising and how it can at times, be detrimental. When you should In last week’s article, we covered building trust with your target market and one of the key takeaways from that article was that

Every day, we print a myriad of promotional flyers, postcards, brochures and banners for our clients. We’ve seen every type of promotion that businesses use to boost conversions. Luckily, we have great relationships with our customers. Quite frequently we follow up to hear the results of the campaign. One thing that rarely ( if ever) works to boost conversions is the “10% off special”. 10% on the surface seems quite appealing, so why isn’t it

When it comes to advertising, especially in print, the options you have to target potential or repeat clients are enormous – each option has its pros and cons and can result in varying degrees of success in different applications. I’m going to fill you in on a really simple, and often overlooked tip to make your advertising flyer effective. Flyers, in a nutshell, are intended to be mass-produced and distributed as widely as possible. As