Choosing the right stock for your project can be a difficult task, but it shouldn’t be left as an afterthought. The paper or board choices out there seem complicated and endless but it’s best to start thinking about them early; your design may need to change according to the paper you choose, so taking the paper into account is crucial. In this article, we narrow down to the basics to give you a general idea
Any good project is made better by collaboration and the design process is no different. So how do you give good feedback without stepping on the toes of your designers or compromising on what you want? It can be difficult to find the right balance in your feedback but it really is just a matter of being focused, honest and kind. 1. Know What You Want If you’ve walked into the design process without a
A visual brand is essential for ensuring you’re showing off all the best features of your business and getting your message across in a streamlined way, but we see some common mistakes. Avoid them with our quick guide: 1. Inconsistent Messages You could have a beautiful logo, sharp images and clean colours, but it could all mean nothing if you aren’t consistent. All your visual branding is working towards conveying a message to your clients
Every year when the first yearbooks meeting rolls around, there is a sense of dread and overwhelm. “Where do we start?” Given that yearbooks are such momentous publications that mean so much to so many and for such a long time, the feeling of responsibility can seem like a weight on the shoulders of all those involved in its creation. We suggest you start with a deep breath, acknowledge the joy that the yearbooks will
When you’re thinking about printing something, size is usually the first consideration. Rather than determining the size of your business card or flyer by yourself, you should choose a standard size. Here’s why. In Australia, we use ISO 216 (the “A Series”) paper sizes. Simply, the base size is A0 and each size down is made by halving the original. For example, an A1 is made by halving an A0 and an A2 by halving
There are few better places to generate hundreds, if not thousands, of leads than trade shows. But leads won’t generate themselves, and you’re most likely competing with many similar companies with booths set up alongside yours. Here are five ways to boost lead generation at your next trade show. 1. Use a popup banner to grab the attention of passersby. Set up a popup banner facing the majority of foot traffic outside your booth to
Word of mouth sales is driven by customer satisfaction, trust, and brand loyalty. Most people think word of mouth sales come from merely doing a great job and waiting for people to tell their friends about their business. In reality, it’s a little more complicated than that! For the frequent word of mouth sales, you need to stay in regular contact with your customers and maintain top-of-mind awareness. If a business has top-of-mind awareness it
A standard business card is 90 x 55mm. There is a finite amount of information you can fit onto a 90 x 55mm space before it appears cluttered, and there’s nothing more off putting to a potential client than a cluttered business card. Here is what information should be on your business card: 1. Logo A logo makes your business card stand out and your brand immediately recognisable. Try letting your logo breath by placing
Every brochure, flyer, and poster should have a call to action, period. Quite simply it’s a graphic and/or textual prompt used in advertising to encourage potential customers to take the next step towards purchase, participation, or registration. How do you create an effective call to action? Here are 5 simple ways to craft the perfect one. 1. Give your customers a reason to act A call to action is important, but to make it even
Emroy acknowledges the Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
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