Brand Development Brief

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Brand development brief

What is a creative brief?

A creative brief is a document to outline the strategy of a creative project. A creative brief helps our team understand your objectives and allows us to learn more about your organisation, its audience, and the project requirements.

Company details

Company name *

Industry *

What services and/or products do you offer? *

Brief company description *

Years established *

Number of employees *

Your name *

Your email *

Your phone number *

Are you the main decision maker? *

Yes No

If no, who is the decision maker?

Challenges, goals, and opportunities

What has prompted you to engage in the brand development process? *

Are you trying to solve a problem or challenge with the existing brand? Are you working towards new opportunities? Are you servicing a new or different market? Has your brand never truly been defined?

Please elaborate

What are your goals with the development of the brand?

What will a new or redefined brand mean for you?

Target market

Who do you target and who is your ideal customer? *

Competitors

Please list 3-5 of your direct and/or local competitors

Budget, deadlines, and sign-off

Do you have a budget allocated for the project(s)? *

Yes No

If yes, what is that budget?

When does this project need to be completed? *

Are there other events/launches/initiatives that will influence the project schedule or launch? *

Do you have any additional comments, requests or notes?