Hook, line, and sinker: 4 key tips for a compelling call-to-action

Every piece of advertising material you create, from a flyer to a brochure, a website, or banner advertisement should have a call to action, without question. Period. Their effectiveness is undisputed and is often the hidden ingredient that can convert a mediocre campaign into an incredibly effective one. Here are 4 key tips on how […]

Harness the power of print marketing with these 5 simple ways to measure ROI

It’s no secret that effective marketing uses a variety of mediums to reach its audience. With a long shelf life and high response rate, it’s equally no surprise that print media has long been one of the key ingredients to a successful strategy. Users of print marketing can now boost its effectiveness even further by […]

Refresh your brand’s visual identity to keep your brand up-to-date and relevant.

Company brands should never be static. To stay relevant and better position themselves in the ever-changing minds of customers, they must evolve. Mainly, this is to reflect the maturity of the business, its products or service, and its target market. For instance, consider how brands only have a few seconds to capture the attention of […]

COVID-19: It’s going to be OK.

If the last few weeks have taught us anything, it’s that a couple of old adages have rung true; (a) scarcity creates demand and (b) hype and hysteria sell newspapers. But we’ve been through this before; the Global Financial Crisis, housing market crashes, and European sovereign debt crisis, to name a few. So what have […]