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What makes Emroy a leading brand specialist?
Our core branding services
An Emroy brand strategy session is the crucial first step in the development of your brand. Facilitated by our lead creatives, this session will analyse your desired positioning in relation to your competitors, form your brand’s persona, identify your brand values, messaging, and tone of voice.
This groundwork comes to fruition at the conclusion of the brand development stage with a finalised brand that reflects your vision and creates irrational loyalty with your audience.
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A brand archetype helps define your brand character, which inspires the decision behind external elements such as tone of voice, colour palettes and font choice. Your brand personality may fall into several categories which can be used in combination to establish your brand identity.
Developing branding strategies first involves developing an understanding of your business, its long term goals and then forming a roadmap to achieve those objectives.
Branding allows you to build relationships with customers which can translate into customer loyalty and advocacy, both essential ingredients in growing your business.
Brand name generators offer convenience but very limited value. The name of your brand is what a customer will use to refer to you, remember you and recommend you. It should be something that reflects your values and what you stand for. A computer-generated outcome won’t have the same strategic thinking and planning behind it, failing to resonate with your target audience.
When comparing branding and logos, branding is a more holistic approach to how your business is perceived by a customer and is the overarching image of your business. In comparison, your logo is only one part of your brand identity.
Your branding will form a customer’s perception of your company, whereas your logo is a unique graphic mark that a customer will use to remember your brand.
A memorable brand goes hand in hand with a successful logo design. Successful logos are immediately recognisable, reflecting a brands identity in the form of colour, shape and text. Your logo is a blend of your company’s vision, culture and values, so it is imperative to get it right. With the perfect, customised logo, your brand will stand out and attract the attention of the right audience.
A branding strategy is a long-term commitment to your business. It involves establishing your values, vision, mission statement and goals and translating them into your businesses’ name, style guide, logo etc. Branding needs to occur well before marketing begins and is the groundwork for developing a successful business.
In comparison, your marketing strategy serves as the roadmap to promoting your brand for a set period of time.