Infraworks needed to modernise it's brand

without losing current brand equity.

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Specialising in large and small scale asset management, service investigation and project services, Infraworks has built a reputation as one of the most trusted names in the infrastructure, manufacturing, and transport and logistics industries across Australia.

With decades of experience and expertise, Infraworks approached Emroy Creative Group, having outgrown their existing website and online presence, as it failed to reflect the business’s true capabilities, growth, and far-reaching network.

Project leads, Emily and Jackson, took a holistic approach to Infraworks challenges. By combining their marketing and graphic design expertise, Emroy Creative Group identified that Infraworks’ existing branding restricted the business’ ability to break free from their clients’ misperceptions.

As the first step to overcome Infraworks’ challenges, Jackson began by facilitating an in-depth brand and communication strategy session with Infraworks, essential in guiding the future website and branding refresh.

Using the insights gained from the session, Emily set her sights on modernising the Infraworks brand while respecting the business’ concern with retaining brand equity and avoiding confusion amongst their existing clients.

With the new brand foundations in place, a highly-tailored website was developed. To best demonstrate the business’s many industries and services, the website was built in such a way it would act as digital proof of the business’s unrivalled capabilities.

The end result; a modernised brand that accurately showcases Infraworks’ years of progress, extensive list of services and true capabilities. Infraworks now have a brand and online presence that strategically positions the business to attract new clientele and continue to grow.

“Very responsive, great branding ideas and value for money.”

Michael Olsen
Infraworks