Bah Humbug! Here’s how to nail your Christmas Marketing this year
It’s the most wonderful time of the year for what is often the worst kind of marketing. Every business in existence starts hashing out the same, tired, generic Christmas marketing content to their clients and audiences. Look, this isn’t going to be detrimental to your business (it’ll probably still help a bit- lest you be accused of ‘censoring Christmas!’) but if you really want to make Christmas the gift that keeps on giving all year round, it’s time up your game.
Here’s our four top tips on how to make your Christmas Marketing a breeze this year.
Give your Christmas Cards a personal touch
A few weeks ago we talked about the different approaches you can take with Corporate Christmas Cards, and how to nail those.
Here’s the thing though. Even if you’ve gone the extra mile with a well branded, well designed card, if the body content is boring, then you’re just throwing away all of those good graces. Ergo, when sending out your corporate Christmas cards this year, try and make the body content a little bit more than;
“Dear Taylor’s business.
Wishing you a very merry Christmas,
Thankyou for your patronage this year.
From, The Boring Company.”
Shocking as this may seem, this is not going to make your business memorable in the eyes of your clients. In no way are we suggesting you write an essay, but a little effort can go a long way.
Additionally, data merging services are a great way to write a ‘personalised message’ without writing entirely new copy for every. single. card. Basically, you write “Dear X, Merry Christmas” and ‘X’ is subbed in for whatever you want it to be at the printing stage.
Go the extra mile with your packaging
Once again, this is all about the little things that can go a long way. If your business sends out packages in volume, it might be an idea to get some customised packaging. Whether it’s envelopes or boxes, it’s way more exciting to open something up that’s well branded and looks pretty, than a generic box or envelope.
Additionally, customised packaging makes for great social media content- encourage your customers to post share photos of them and their ‘fully awesome branded package’ from your business on their social media, and then share it to your own social media platforms! Easy content that gets your fan-base excited, is always a win.
Two disclaimers here – sticking your logo on an envelope doesn’t count here (Unless maybe you stuck a Santa hat on top?) – that’s not the level of branding we’re talking about here. Also, it obviously depends on context. If you’re a funeral home couriering out a loved ones ashes, then perhaps now is not the best time to say “Tis the season to be jolly!”.
Knowing your audience is a must. That said, if this style of packaging is appropriate for your business, then you should absolutely do it.
Develop meaningful Christmas packages
With all the gifts, decorations, cards, holidays, etc to attend too, Christmas is generally quite an expensive time of the year. So why not capitalise on it?
By developing meaningful Christmas themed product bundles and pushing them over the silly season, your business will develop a competitive edge over competitors that just act as though it’s business as usual. It should be noted that these packages actually need to be of value to your clients. Don’t just push bundle up stock that’s taking up space in storage (though that could be one of the options you do) but rather, create a solution to their problem. What are they most likely going to need? What are your best performing items, and how can you sell them as a Christmas package deal?
Dress up that website.
Everyone rocks around the Christmas Tree, but what about your website?
If you have an online store this is an absolute must. With this in mind, even if you’re not a retail-oriented business, that doesn’t mean you can’t have a little bit of fun with your collateral over the holiday season. Christmas branding is all about making your brand feel more warm and personable, avoiding any whiff of being called a Christmas Stooge. (Bah Humbug!)
If you are a retail-oriented business, make your customers life a whole lot easier during this busy time with targeted gift ideas. A specific gift ideas landing page is all you need to make these gift-giver’s shopping experience a whole lot easier.
Consumers are time poor at the best of times, let alone at Christmas. By helping take the effort out of their gift giving decisions, you’ll undoubtedly be at the top of their nice list.
Look at that! It really is beginning to look a lot like Christmas.
Don’t be a Christmas Stooge. Why not get in touch and let us help you nail your advertising this Holiday Season.