How to Create an Ebook From Start to Finish (Free Ebook Templates)

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

You might already be familiar with fiction or nonfiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers?

An ebook, short for ‘electronic book,’ is a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones. Ebooks are vital marketing assets with multiple digital ‘pages’ that deliver information to its reader. In addition, they are often packaged as PDF documents so readers can share them.

In this post, you'll learn:

Let’s get started.

Free Ebook Templates

Benefits of Ebooks

In 2021, ebook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher’s success, it speaks to a more significant movement toward digital content consumption among marketers.

Lead magnets come in many forms, but the ebook still reigns supreme. They give the reader:
• In-depth digital content in an environment largely overrun with quick headlines and soundbites
• Visual data that compliments the editorial content
• On-demand access to the ebook content

Writing ebooks benefits your business, too. Turning a profit, acquiring new customers, generating buzz, and becoming an industry thought leader are just a few advantages of this type of content.

Let’s say, however, that you have a fantastic blog full of long-form content. Why in the world would you want to offer your readers an ebook? Is it even worth your time?

Ebook Advantages for Content Creators

Perhaps more importantly, ebooks offer several advantages for your audience:

Moreover, with lead generation being the top goal for content marketing, ebooks are an essential part of a successful inbound marketing program.

In this post, we‘ll walk you through the ins and outs of creating an ebook by, well, creating an ebook. And if you’re worried about your lacking design skills, we’ve got you covered.

How to write an ebook

  1. Choose a topic that matches your audience’s needs.
  2. Conduct research.
  3. Outline each chapter of your ebook.
  4. Break down each chapter as you write.
  5. Design your ebook.


Ebooks can increase the visibility and credibility of your business while positioning your brand as a thought leader in your industry. However, these ebooks can sometimes be hard to write, even though they offer many benefits.

Here are some proven tips to help you write excellent ebooks

Moreover, with lead generation being the top goal for content marketing, ebooks are an essential part of a successful inbound marketing program.

In this post, we‘ll walk you through the ins and outs of creating an ebook by, well, creating an ebook. And if you’re worried about your lacking design skills, we’ve got you covered.

1. Choose a topic that matches your audience's needs

Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.

This means your ebook shouldn’t deviate much from the topics you cover in your other content distribution channels.

2. Conduct research.

When choosing a platform, consider factors like reach, royalty rates, distribution channels, ease of use, and the preferences of your target audience. It may also be worth exploring regional or specialized platforms depending on your ebook’s niche or target market.

3. Outline each chapter of your ebook.

Sign up for an account on your chosen platform. Provide the necessary information, such as your name, address, and payment details if required.

4. Break down each chapter as you write.

Determine the pricing for your ebook. This determines how much revenue you can generate from each sale. By setting the right price, you can ensure your ebook is competitive in the market while maximizing your earnings.

5. Design your ebook.

Before publishing, preview your ebook to ensure it looks as intended and ensure there are no errors or formatting issues. Once you’re satisfied, click the publish button to make your ebook available for purchase.

Share Your Expertise in an Ebook

Ebooks are one of the top converting lead magnets a business can offer to its audience. Creating an ebook is all about delivering high value at a low price point to generate a high sales volume.Ebooks work well for new businesses looking for brand awareness and established companies securing a spot as an industry thought leader. So long as you and your team have outlined what success looks like for your ebook launch, you’ll reap the rewards of this stand-alone asset for months — or even years — to come. So get started on your ebook using the free template available in the offer below.

Free Ebook Templates