Branding
We’re a brand agency that creates brands that attract your ideal customers.
Customers are savvier than ever. They want to buy from brands with whom they can connect.
Humanised brands, which customers can relate to, aspire to, or feel connected to, are the brands that succeed. Achieving this doesn’t always come easily and a successful brand isn’t something that just happens by accident. But where should you start?
You know you have a business that can give your customers what they want, and we can build you a brand that demonstrates how.
Emroy is purpose-built to help you create, redefine, and/or launch your brand all in one place. As a specialised branding company, our diverse team of in-house creatives will seamlessly transition you from phase to phase in your brand journey.
Through our unique approach, your brand will launch more quickly, more easily, and more successfully than you ever thought possible.
Our services
Branding
Successful brands sit upon a foundation of thorough, thoughtful and purpose-built strategy, inspiring and guiding your brand development and growth. Whether you need a new brand, a rebrand or the missing pieces filled in, our customised approach helps you build a brand that works.
- Brand strategy
- Names and taglines
- Brand development
- Brand rollouts
- Brand audits
Workshops
Our workshops help extract valuable internal insights, engage and involve teams and stakeholders, and inspire new ideas. We coordinate with you to structure a workshop to accommodate different team dynamics/personalities and, where necessary, unify a team behind a shared vision.
- Guided strategy sessions
- Stakeholder workshops
- Customer journey mapping
- Stakeholder insight workshops
Market and industry research
Research helps to build a detailed picture of the landscape, guiding and informing the decision-making process. Through our research partners, uncover valuable insights that assist with the creation, development, strengthening and ongoing maintenance of the brand.
- Integrated insights
- Qualitative research
- Quantitive research
- Customer survey
- Benchmarking
A brand agency that understands, empowers and champions.
Every member of the Emroy squad has been personally mentored to share the same hunger for success, passion for creativity, and determination that’s needed to build you a brand that succeeds.
As a multidisciplinary brand agency, we draw upon our vast experience, which we’ve built by working with clients from a range of industries. By pooling our insights and expertise, we help you successfully position your brand in the market.
Our team working so flawlessly together doesn’t happen by chance. We’ve created a culture that inspires collaboration, inclusion, and diversity; allowing us to tackle projects from multiple angles at once and ultimately creating exceptional and memorable brands for our clients.
Our approach to branding
(and why it works!)
A bright idea is a great start, but without the right strategy, it can only take you so far.
We translate your ideas into a unique and tailored brand that captures the essence of your organisation.
We love that every brand is unique and we believe that each deserves a unique approach. Creating a brand that’s distinctive, authentic, and memorable in a dynamic and evolving marketplace can’t be done by using a simple ‘one-size-fits-all’ approach.
Instead, we combine our unique approach with your in-depth understanding of your organisation to develop a brand that actually works. The reason it works is because we build it just for you.
Your brand journey starts here
Let’s turn your ideas into actions with a discovery call.
We’ll use this call to immerse ourselves in your organisation, understand its objectives and obstacles, and use our findings to create a tailored roadmap that you can follow to achieve your goals.
Frequently asked questions
Brand strategy is a long-term plan that encompasses specific strategies to achieve your business’s objectives. During a branding strategy session, we will perform a deep dive into your business and begin an analysis of your competition. These findings will form the foundation of your brand development.
Developing branding strategies first involves developing an understanding of your business and its long term goals and then forming a roadmap to achieve those objectives.
Branding allows you to build relationships with customers which can translate into customer loyalty and advocacy, both essential ingredients in growing your business. A strategy ensures the brand we develop speaks to the values of your business, helping you to attract the right customers.
A brand archetype helps define your brand character, which inspires the decisions behind external elements such as tone of voice, colour palettes, and font choice. Your brand personality may fall into several categories which can be used in combination to establish your brand identity.
A brand becomes stronger when you narrow the focus. When it comes to determining the main focus of your brand, we will look at your business as a whole, assessing your objectives, your target audience, and your brand values.
There is no doubt that branding is important across all industries. These industries in particular are incredibly competitive and branding is essential to be able to soar ahead of your competition. A strong brand identity will allow your business to stand out and establish trust with your new and existing customers.
During a branding strategy session, a focus on identifying your target audience, establishing your brand archetype, and focusing on your ideal market position will contribute to creating your brand’s voice.
If you are considering whether or not to run multiple companies under a single brand, the most important question to ask yourself is whether or not you plan to sell one individual company in the future. If you plan to operate multiple brands and sell them at the same time, it generally will be okay to have everything under one umbrella.
