Services

Marketing

Good marketing isn’t expensive because it generates revenue. Bad marketing is costly because it doesn’t work. We know the secret to uncovering good and bad marketing is using a results-driven approach to campaigns and building a plan for continual monitoring, refinement, and improvements.

80+

5 star
reviews

100%

Australia
based

12+

Years
operating

Emroy delivers results for ambitious organisations

Marketing plays a significant role in bridging the gap between you and your target audience. Your customers are bombarded with information, and to connect with them, you will need a well-executed marketing strategy coupled with a well-run campaign.

Here at Emroy, we understand that marketing plays a pivotal role in you achieving your goals. In one way or another, every organisation needs to market themselves. Knowing where to start or what’s working can often be confusing with the myriad options available!

We believe in a ‘results-driven’ approach to marketing, ensuring budgets are optimised and results are achieved.

Marketing strategy

The Emroy marketing team specialises in creating tailored marketing strategies, helping you identify and quantify what is needed for your organisation to succeed.

We work with you and your team to extract the necessary insights needed to build a strong foundation on which your marketing activities can sit, helping to amplify your voice in a business marketplace. Our guided sessions give your team the insights to build an effective plan.

Our marketing strategy services include:

  • Strategy sessions
  • Stakeholder workshops
  • Customer journey maps
  • Audience segmentation
  • Market research

Marketing plans

Having a goal isn’t enough. Every organisation needs a plan on how they will achieve that goal. That’s where Emroy can help.

We create marketing plans that lay the roadmap for your organisation’s success, ensuring that every action is calculated for maximum impact. These clear, actionable plans bridge the gap between the goal and successfully achieving that goal.

Our marketing plan services include:

  • Marketing plan writing
  • Refinements and tweaks
  • Campaign and channel integration
  • Analytics and reporting

Campaign management

The team at Emroy can manage your campaigns, helping them capture your audience’s attention and deliver results. Ensuring your marketing budget is well spent.

We can seamlessly integrate with your existing team to fill gaps or completely manage your campaigns. With a diverse range of specialists, we can help you execute campaigns across multiple channels, ensuring your message remains consistent.

Our campaign management services include:

  • Digital advertising
  • Print advertising
  • Social media advertising
  • Offline marketing
  • Search engine marketing
  • Search engine optimisation

Case study

Maunsell Wickes Gallery

Case study

Agave

Case study

Hyworth Forklifts

Here’s how we do it

Our approach

Emroy is purpose-built to help ambitious organisations (like yours) bring their ideas to life and achieve the extraordinary. Let’s be honest; you wouldn’t be here if you were willing to settle for mediocrity, would you?

We avoid a one-size-fits-all approach as we believe every business is unique and requires a tailored plan.

With purpose-built solutions to meet your distinct objectives, we prioritise cost-effectiveness without compromising quality.

Get to know our team

About Emroy

Our team comprises multidisciplinary specialists whose creativity and determination are fueled by a shared commitment to delivering successful outcomes for our clients.

Drawing upon our extensive experience working with countless clients across many industries, the Emroy team has the skills, track record, and tenacity to deliver successfully!

Can we help with your marketing?

Let's get started!

If this is your first time working with Emroy, we recommend scheduling a free discovery call with one of our experts. This call will allow you to ask questions, understand our process better and get a feel for what it’s like working with us.

Frequently asked questions

A marketing campaign is an organised strategy that maps out a plan to allow you to achieve specific goals. Marketing campaigns can be used by businesses for a specific event, or for general marketing purposes. They are generally a series of activities, working in collaboration to achieve your objectives, such as improving your brand awareness or acquiring sales.

SEO (Search Engine Optimisation) refers to the process of improving your site’s visibility by following set criteria, increasing the chances of people seeing your products or services via your website. On the other hand, SEM (Search Engine Marketing) is a form of digital marketing which involves paid advertising to improve your website’s search results.

In a case where there is no supplied imagery, stock imagery is a legal way to source and pay for relevant imagery online.

Email marketing is a very effective form of direct marketing and when used in conjunction with other targeted strategies, it can have a positive impact on your organisation. Email marketing allows your message to land directly in the inbox of the key decision-maker. This presents a golden opportunity to build brand recognition and credibility with the right audience.

A well-developed marketing strategy that clearly defines your goals and outlines a plan for execution will help you stay ahead of your competition.

A marketing strategy should not be ‘one-size-fits-all’. While some strategies may be effective for some businesses, they might not work for others. A tailored marketing strategy maps out the different steps to achieve your specific marketing objectives. Successful marketing is consistent all year round and to be consistent, you need a well-developed strategy with goals that are both attainable and realistic.

Effective marketing and branding are essential to achieving your overall business goals. A key difference between the two is that marketing is used to attract a customer’s attention, whereas branding is a way to keep their attention. Branding is about defining who you are as a company. In comparison, marketing is a set of tools, processes, and strategies to promote your business and drive sales.

Marketing strategies are built around achieving your marketing objectives. Marketing objectives are the key goals you want to achieve over the course of the campaign. These are laid out during a marketing strategy session and help drive the strategies used in the marketing plan.

Social media is only one aspect of marketing but can be an effective way to build awareness or act as social proof for your business, depending on your goals. During your marketing strategy session, we will help you determine your specific social media goals and create a tailored strategy to achieve them.

How often you should revise your marketing plan will depend on your needs, circumstances, and preferences. It is ideal to review your marketing plan every three weeks to ensure it is on track and moving steadily. If your circumstances or a key part of your business operations change, it’s important to revisit your marketing plan to ensure the strategies are still relevant.

Marketing and sales are both aimed at increasing revenue and are closely intertwined. The main difference between marketing and sales is that marketing focuses on generating interest in your product or service. The aim of sales is to convert a potentially interested individual into a customer.

Pay-per-click Facebook advertising is only one model. In this model, Facebook allows you to create your own ads via Facebook Ads manager. ‘Pay-per-click’ means that you are charged each time someone clicks on the ad. In contrast, ‘pay-per-impressions’ charges the account holder depending on the number of times the ad is viewed.