Marketing
We’re a marketing agency that delivers results for ambitious organisations.
Good marketing isn’t expensive because it generates revenue. Bad marketing is expensive because it simply doesn’t work.
The secret to uncovering good and bad marketing is results-driven strategy development and a plan for continual monitoring, refinement, and improvements.
We recognise that the best source of information for an organisation lies with those that directly contribute to its success. Crafting and executing a bespoke marketing plan that delivers a meaningful return on investment comes from combining our creative expertise and your deep understanding of your organisation.
Emroy’s team of creative wonders includes strategists, marketers, graphic designers, web developers, and facilitators. We combine our expertise and use a unique approach to extract knowledge from your team, using the findings to position your organisation on a trajectory for sustainable growth.
By the time your campaign launches, we are so deeply ingrained in your business that your campaign drives results and runs more autonomously than you ever thought possible.
Our services
Strategy
A successful marketing plan is highly tailored and based on an in-depth understanding of your target audience, business goals, value proposition, budget, and capacity. Delving deeply into the key parts of your business, a guided session/s provides our team with the insights we need to build an effective plan that achieves the goals you set.
- Strategy development
- Stakeholder workshops
- Integrated campaigns
- Marketing plans
- Campaign management
Insights
Organisations that have a thorough understanding of their target audience are the ones that can successfully influence their actions. Through an informed exploration of industry insights and market research, we focus on understanding and interpreting the habits, thoughts, and behaviours of your target audience This empowers you to create targeted messaging that resonates with and persuades your ideal audience.
- Industry/landscape insights
- Customer insights
- Market research
- Analytics and reporting
Multi-channel marketing
A successful marketing plan is built on creating multiple touchpoints that, when combined, compel your audience to take a desired course of action. Marketing across a variety of channels, both print and digital, helps to reach a wider audience and increase brand visibility. In the early stages, multi-channel marketing allows you to ‘test the waters’, before narrowing the scope based on results.
- Digital advertising
- Print advertising
- Social media advertising
- Offline marketing
- Search engine marketing
A marketing agency that understands, empowers, and champions.
Every member of the Emroy squad has been personally mentored to share the same hunger for success, passion for creativity, and determination that’s needed to build you a marketing strategy that succeeds.
As a multidisciplinary marketing agency, we draw upon our vast experience, which we’ve built by working with clients from a range of industries. By pooling our insights and expertise, we help successfully position you in the market.
Our team working so flawlessly together doesn’t happen by chance. We’ve created a culture that inspires collaboration, inclusion, and diversity; allowing us to tackle projects from multiple angles at once and ultimately creating exceptional and memorable marketing for our clients.
Our approach to marketing
(and why it works!)
A bright idea is a great start, but without the right strategy, it can only take you so far.
We translate your ideas into unique and tailored marketing that captures the essence of your organisation.
We love that every organisation is unique and we believe that each deserves a unique approach. Creating a campaign that’s distinctive, authentic, and memorable in a dynamic and evolving marketplace can’t be done by using a simple ‘one-size-fits-all’ approach.
Instead, we combine our unique approach with your in-depth understanding of your organisation to develop a marketing strategy that actually works. The reason it works is because we build it just for you.
Your marketing journey starts here
Let’s turn your ideas into actions with a discovery call.
We’ll use this call to immerse ourselves in your organisation, understand its objectives and obstacles, and use our findings to create a tailored roadmap that you can follow to achieve your goals.
Frequently asked questions
A marketing campaign is an organised strategy that maps out a plan to allow you to achieve specific goals. Marketing campaigns can be used by businesses for a specific event, or for general marketing purposes. They are generally a series of activities, working in collaboration to achieve your objectives, such as improving your brand awareness or acquiring sales.
SEO (Search Engine Optimisation) refers to the process of improving your site’s visibility by following set criteria, increasing the chances of people seeing your products or services via your website. On the other hand, SEM (Search Engine Marketing) is a form of digital marketing which involves paid advertising to improve your website’s search results.
Email marketing is a very effective form of direct marketing and when used in conjunction with other targeted strategies, it can have a positive impact on your organisation. Email marketing allows your message to land directly in the inbox of the key decision-maker. This presents a golden opportunity to build brand recognition and credibility with the right audience.
A well-developed marketing strategy that clearly defines your goals and outlines a plan for execution will help you stay ahead of your competition.
A marketing strategy should not be ‘one-size-fits-all’. While some strategies may be effective for some businesses, they might not work for others. A tailored marketing strategy maps out the different steps to achieve your specific marketing objectives. Successful marketing is consistent all year round and to be consistent, you need a well-developed strategy with goals that are both attainable and realistic.
Effective marketing and branding are essential to achieving your overall business goals. A key difference between the two is that marketing is used to attract a customer’s attention, whereas branding is a way to keep their attention. Branding is about defining who you are as a company. In comparison, marketing is a set of tools, processes, and strategies to promote your business and drive sales.
Marketing strategies are built around achieving your marketing objectives. Marketing objectives are the key goals you want to achieve over the course of the campaign. These are laid out during a marketing strategy session and help drive the strategies used in the marketing plan.
Social media is only one aspect of marketing but can be an effective way to build awareness or act as social proof for your business, depending on your goals. During your marketing strategy session, we will help you determine your specific social media goals and create a tailored strategy to achieve them.
How often you should revise your marketing plan will depend on your needs, circumstances, and preferences. It is ideal to review your marketing plan every three weeks to ensure it is on track and moving steadily. If your circumstances or a key part of your business operations change, it’s important to revisit your marketing plan to ensure the strategies are still relevant.
Marketing and sales are both aimed at increasing revenue and are closely intertwined. The main difference between marketing and sales is that marketing focuses on generating interest in your product or service. The aim of sales is to convert a potentially interested individual into a customer.
Pay-per-click Facebook advertising is only one model. In this model, Facebook allows you to create your own ads via Facebook Ads manager. ‘Pay-per-click’ means that you are charged each time someone clicks on the ad. In contrast, ‘pay-per-impressions’ charges the account holder depending on the number of times the ad is viewed.
