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What is graphic design and why is it important?

As human beings, 90% per cent of the information we absorb is visual. We also process images 60,000 times faster than we do written text and can remember content at a much higher rate when paired with a relevant image. For these tendencies alone, it is easy to see why graphic design is used by businesses to stay competitive within a market.

What is graphic design?

Most people have a vague idea of what graphic design is in terms of its role in creating ‘the visual’. However, the term ‘design’ can often lead people astray from what the craft is truly about just beneath the surface of its aesthetic nature.

In fact, people often don’t realise that graphic design has a purpose beyond stimulating the senses and optimising a consumer’s visual experience when coming across marketing materials.

Graphic design is about effective communication

By human nature, what we see has a deep effect on what we feel and what we do. This is why graphic design is not just about making something look‘attractive’ but an effective and memorable mode of communication with target audiences.

It’s a broad field with many specialities

As there is no one-way of communicating ideas, graphic design communicates through typography, imagery, colour, form and layout. These multiple facets require several types of graphic design, each with their own areas of speciality. For example, and just to name a few, common uses of graphic design include editorial design (magazines, newspapers, and books), corporate design (logos and branding) and product design (stickers and packaging).

As there are distinct areas in graphic design, graphic designers often chose the area they wish to specialise in. These individual types of graphic designers can be hired separately on an ad-hoc basis or, collectively through a creative agency with a multidisciplinary team.

Why is graphic design important?

As the statistics above demonstrate, most people prefer to obtain information through visual observation. This makes graphic design a very powerful tool that can be used to educate consumers on who you are and what your business is about. In a climate where consumers need to come across a brand five to seven times to remember it, visuals provide the fastest method of consumption for consumers, ideal for quickening this process of consumer memorisation.

Therefore, by engaging consumers who are increasingly becoming more unable to cope with communications not made within an image, graphic design is essential in all forms of business as it adds dimension to any piece of content.

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