If your toast lands on the floor, we all joke about the slightly questionable ‘fact’ that we can still eat it; as long as it’s picked up within five seconds! But, when it comes to capturing the attention of an internet user with written content, how long does that toast have until the public will no longer consume it?

The answer…2.7 seconds. 

The fact is, people, want you to capture their attention. But, it is still no secret that the internet’s buffet of information has created consumers with a fussy palate. At the same time, the internet is stuffing readers with ‘food for thought’; content curators are going hungry if they fail to engage before their shocking 2.7 seconds ‘used by date’.

So, how do we capture a reader’s attention?

The fact of the matter is, getting a reader to where you want them to be is no longer enough. Once a potential consumer has landed in a place where what you want them to read is accessible, you still need to – cue shock and horror –  make them want to read it. The way to do that? Professional copywriting.

So, without wasting another finite two point seven seconds of your time:

Here is a mixed bag of tricks that makes content hard to click away from:

Do you want to hold your audience’s attention beyond those 2.7 seconds? Talk to us for help with your content.  Just click here to book in.