Prospectuses
We create prospectuses that immerse and invite families into your school’s community.
A prospectus can offer so much more than a summary of key information about your school. An effective prospectus engages prospective parents and students with your school’s culture, ethos, and is a golden opportunity to differentiate yourself from competitors.
Achieving this requires a combination of effective design, strategy and creativity, providing interested families with a memorable first impression of your school and inviting them into your school’s unique community.
A time to share information about courses, learning pathways, and extracurricular opportunities and showcase staff expertise, our approach to prospectus design allows you to attract, hold the attention of, and encourage enrolments of your target families.
Emroy’s publication, design, and marketing experts take pride in bringing your school to life, with a prospectus that informs, educates and excites.
Our services
Design
Often fulfilling a marketing or promotional purpose, prospectuses require strategic design that considers how it will be received by your target audience. Our collaborative design process follows a set procedure that ensures every member of the team is on the same page, and that you are on board every step of the way.
- Storyboarding
- Concepting
- Typesetting
- Cover design
- Page design
- Copywriting / copyediting
Printed materials require efficient management processes, guided by a specific timeline that keeps everyone accountable. Working closely with our printing partners, we ensure your prospectuses are of the highest quality and delivered to you in a timely manner.
- Prepress
- Print management
- Delivery and distribution
Project management
Prospectuses can be large projects and it’s only natural some things will slip through the cracks. Our process allows you to have your project managed from start to finish by our professional publications experts. We provide updates on your project through regular WIPs and progress reports. Following a pre-approved timeline, you always know when to expect key milestones.
- Timeline creation
- Content collection
- Date and deliverable management
- WIPs and progress reports
A prospectus design agency that understands, empowers and champions.
Every member of the Emroy squad has been hand-picked and personally mentored to share the same hunger for success, passion for creativity and determination needed to design a prospectus that drives enrolments.
As a prospectus design agency, we draw upon our vast experiences working with schools, combining our interdisciplinary knowledge that understands the role your prospectus plays in the marketing and branding of your school.
Our strength lies in our ability to bring as many talented voices to the room as possible. We thrive off one another’s creative thinking to create exceptional and memorable prospectuses for our clients.
Our approach to prospectus design
(and why it works!)
A bright idea is a great start, but without the right strategy, it can only take you so far.
We use our purpose-built approach to translate your school’s teaching, sporting and performing arts culture into a prospectus that captures the essence of your school, based on the objectives you set.
We recognise that every school is unique and needs to be treated as such. Creating a prospectus that’s distinctive, captivating, and memorable in a fast-moving world is not possible with a simple ‘one-size-fits-all’ approach.
Instead, we couple our approach with your in-depth understanding of your school to create a prospectus that actually works, because we’ve built it just for you.
Your prospectus journey starts here
Let’s turn your ideas into actions with a discovery call.
We’ll use this call to immerse ourselves in your organisation, understand its objectives and obstacles, and use our findings to create a tailored roadmap that you can follow to achieve your goals.
Frequently asked questions
A prospectus is a document that is sent to prospective students that captures the essence of your school’s culture. The role of a prospectus is to sell the school, highlighting all the key attributes that make your school unique and enticing new students to enrol.
An effective prospectus has a combination of well-written and inviting copy and strategic design. Selected imagery should reflect the school’s culture and complement the content. While the content serves to provide general information about your school, it also needs to be structured to strategically prioritise your school’s key selling points.
A prospectus allows prospective students and their parents to read, compare and assess whether that school is a suitable fit. By approaching your prospectus from a strategic perspective, we can help instil a positive image of your school and leave a lasting impression on your target audience.
The length of each prospectus is customised based on the initial content and imagery supplied by each school. As a general rule, a prospectus should be able to capture all the important information it needs within 10 pages. Any more may discourage the reader from concentrating on the important key selling points and skimming over the content.
A school should have a prospectus available at any given time to hand out to parents and students who enquire about enrolments throughout the year. However, a school’s open day is a particularly important time to ensure you have a professionally designed prospectus ready to print and hand out to interested students who attend the open day.
A prospectus has a combination of imagery, content and infographics. It needs to be consistent with your school’s branding and ensure all elements align with other marketing materials, including your website.
