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A simple introduction to split testing and how you can use it to boost your advertising ROI Split testing sounds incredibly scientific, doesn’t it? Well

How to boost your word of mouth sales exponentially Word of mouth sales are the ‘holy grail’ that every business strives for, and why wouldn’t

How to correctly boost your social media following using offline advertising Over the last couple of years, social media has become an integral part of

Here are four of the easiest ways to show your customers you care about them. Please prepare yourself for the biggest revelation you’ll hear all

The art of brand language. Slogans, Taglines, and Mission Statements.   Slogans, Mission Statements and Taglines. We all think we understand what they are, but

Establishing your brand from a point of difference If your goal is to establish brand loyalty in your customers (and why wouldn’t it be?) then

Our top 3 tips to keep on top of your Christmas marketing this year With Christmas less than two weeks away there’s not much else

How restaurant menu designs influence what customers buy from you, explained with science Food, glorious food. In many ways, it’s a visceral experience. Sure, we

Why a style guide is one of your organisation’s most critical assets As we discussed last week, branding is an inescapable facet of modern life;