How you can make your advertising more effective by stimulating senses
How you can make your advertising more effective by stimulating senses Have you ever walked out of a store, not entirely sure why you just
Why customers are willing to spend a premium on some brands but not others
Why customers are willing to spend a premium on some brands but not others Why is ‘Colour-Pop’ and ‘Kylie Cosmetics’, makeup product’s produced in the
You’ve captured your audience’s attention, now what?
You’ve captured your audience’s attention, now what? If your toast lands on the floor, we all joke about the slightly questionable ‘fact’ that we can
A simple introduction to split testing and how you can use it to boost your advertising ROI
A simple introduction to split testing and how you can use it to boost your advertising ROI Split testing sounds incredibly scientific, doesn’t it? Well
How to boost your word of mouth sales exponentially
How to boost your word of mouth sales exponentially Word of mouth sales are the ‘holy grail’ that every business strives for, and why wouldn’t
How to correctly boost your social media following using offline advertising
How to correctly boost your social media following using offline advertising Over the last couple of years, social media has become an integral part of
Here are four of the easiest ways to show your customers you care about them.
Here are four of the easiest ways to show your customers you care about them. Please prepare yourself for the biggest revelation you’ll hear all
The art of brand language. Slogans, Taglines, and Mission Statements.
The art of brand language. Slogans, Taglines, and Mission Statements. Slogans, Mission Statements and Taglines. We all think we understand what they are, but do
Establishing your brand from a point of difference
Establishing your brand from a point of difference If your goal is to establish brand loyalty in your customers (and why wouldn’t it be?) then