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Have restrictions put your business operation on hold? Here are some ideas on how you can utilise this downtime effectively If the recent COVID-19 lockdown restrictions are standing in the way of your business’s operation, now is the time to get creative. Certain areas have come to a standstill and probably left you itching for productivity, rest assured there are still ways you can use this time to get ahead of your competition. Now is

If lead generation and increased brand awareness are what keep you awake at night, LinkedIn is your answer. As the world’s largest professional network, LinkedIn counts over 722+ million users in more than 200 countries and territories across the globe – and it’s still growing! Another thing you should know is that LinkedIn is especially helpful if you’re B2B. In fact, B2B marketers reported that 80% of their social media leads come from LinkedIn! Feeling

Every piece of advertising material you create, from a flyer to a brochure, a website, or banner advertisement should have a call to action, without question. Period. Their effectiveness is undisputed and is often the hidden ingredient that can convert a mediocre campaign into an incredibly effective one. Here are 4 key tips on how to craft a clear and engaging call-to-action for any of your marketing campaigns. 1) Make them feel like they could

Why a style guide is one of your organisation’s most critical assets  As we discussed last week, branding is an inescapable facet of modern life; which is why it’s so important to get it right the first time. As a business, it’s important that your branding is consistent, lest it loses its effectiveness. Think about it, Coke-a-Cola wouldn’t be nearly as recognisable if it all of a sudden changed its branding to bright yellow. We

It’s no secret that effective marketing uses a variety of mediums to reach its audience. With a long shelf life and high response rate, it’s equally no surprise that print media has long been one of the key ingredients to a successful strategy. Users of print marketing can now boost its effectiveness even further by using a whole host of ways to track their ROI (return on investment). Here are some of the ways you

Wouldn’t it be wonderful if you could peer inside your customer’s minds and understand at what point they decide to purchase? If only you had a way to see what they were thinking, feeling and doing at each point in their journey to purchase so you could make it happen again. Thankfully there is. It’s called a customer journey map, which is an effective tool that identifies what opportunities you have to improve and an

Company brands should never be static. To stay relevant and better position themselves in the ever-changing minds of customers, they must evolve. Mainly, this is to reflect the maturity of the business, its products or service, and its target market. For instance, consider how brands only have a few seconds to capture the attention of a customer. At every point of contact, your audience is seeking validation. This is why elements of your brand’s visual

If the last few weeks have taught us anything, it’s that a couple of old adages have rung true; (a) scarcity creates demand and (b) hype and hysteria sell newspapers. But we’ve been through this before; the Global Financial Crisis, housing market crashes, and European sovereign debt crisis, to name a few. So what have we learned? You probably feel like events around COVID-19 are unfolding at high speed, and they are. The direction we’re

What is Guerrilla Marketing? Guerrilla Marketing is an advertising strategy that by nature, is as unique and outrageous as its name. The term was first created by Jay Conrad Levinson in 1984, who proposed the strategy as a response to consumers’ increasing tolerance for traditional forms of advertising. As his proposal was to use unconventional marketing tactics to combat the failing traditional forms, Levinson derived the name ‘guerrilla’ from the irregular warfare tactics used by

Marketing and advertising are two terms that are often confused as being the same. This is because they share the goal of promoting a product or service to increase business performance. However, despite their similarities, their differences are significant. If one platform is confused with another, businesses are not able to fully maximise their power in combination and instead, limit their ability to achieve their shared goal. You’re not alone in your confusion. These platforms

Often called the ‘Information Age’, there is no disputing that the time we live in considers information as everything. With the internet at our disposal, content is everywhere and answers to our problems are just a click or two away. But, what is often underestimated is the role that copy-editing can play in how consumers choose what content to trust. What is copy-editing? Copy-editing is like a style guide for words. As its simplistic name

So often are school yearbooks considered an after-thought; an asset that the school doesn’t necessarily need but is simply nice to have. However, schools should be utilising their yearbooks as their ultimate marketing secret weapon. School yearbooks capture your school’s story School yearbooks essentially encapsulate a school’s entire curriculum in a positive and creative light – and it is this light that you should be harnessing and using to your advantage. Your school’s marketing department