Tips on including social media on your advertising material

Including your social media presence on your business card and other printed materials isn’t just a good idea – it’s essential. The real trick? Including it seamlessly and effectively.

Here’s a handy guide to help you as you start to think about integrating social media with your printed material.

1) You don’t need to include all of them
Many businesses have a presence on several different social media networks – this is a great thing! The best place to have them all listed is on your website, because you have plenty of space to play with.

When it comes to your printed material, narrow it down to the networks you are most active on and the those that are best suited to your targeted demographic e.g Facebook, Instagram, Tumblr, or Snapchat would draw in younger demographics more than LinkedIn would.

2) Keep active or leave it out
Including social networks just for the sake of it is not a good tactic. Leading your customers to a Facebook page with no recent activity or a Twitter profile with the most recent tweet from early 2016 isn’t a good look for your business. Keep your social networks active or just leave them off your printed material altogether.

3) Customise your URL
Steer clear of providing a URL with lots of numbers or too many forward slashes. Keep it simple and keep it personal so it’s easy to remember. Most social networks allow you to customise your URL so that it’s easy for people to find you.

Not sure what your URL is? Here’s a cheat sheet for the big names in social media:

Facebook, YouTube, and Pinterest – /username
Twitter and Instagram – @username
LinkedIn – /in/username or /company/username
Snapchat /add/username

4) Use simple logos
There’s no need for big logos or in some cases, logos at all. Your printed materials don’t exist to advertise the social media, they’re for advertising your business. Keep the logos minimal so that the attention remains on your business branding.

5) Sell your connectivity
In a brochure or other larger printed materials where you have a little more space to play with, take the opportunity to include a short piece of copy reminding your audience why they should keep in touch through your social media. Perhaps your Facebook has special offers or daily updates that will benefit your audience – make sure you tell them what they stand to gain!