Tips on including social media in your printed advertising material

Incorporating social media links into your printed advertising materials is no longer a novel idea; it's often a required component for most campaigns. This practice bridges the gap between your physical and digital presence, fostering a multichannel marketing approach that amplifies your campaign's reach and accessibility. 

Multichannel marketing acknowledges that your audience interacts with your brand across various platforms, and by seamlessly integrating social media with traditional print, you cater to their preferences and enhance the customer journey. This integration ensures that every touchpoint, from a business card to a brochure, is an opportunity to engage further, driving traffic to your digital platforms where deeper interactions can occur.

Which platforms to include

Deciding which social media platforms to feature on your printed materials is crucial. It is all about finding where your audience spends their time and engaging with them there.

You don’t need to list every social network you’re on. Instead, focus on the ones where you’re most active and which best match your target audience’s preferences. For example, if you’re targeting a younger crowd, platforms like Instagram and TikTok might be more relevant than LinkedIn. Click here to see what demographic is most active on what platform.

Keep it simple and direct. This approach ensures your message is clear and your audience knows where to find and interact with you online.

Stay active on your social media

It’s important only to include links to social media platforms where you regularly post and engage. An account with outdated posts or very little activity might give the wrong impression. It can make your business seem inactive or not in touch with its audience.

If you find it hard to keep up with multiple accounts, focusing on just a few is better. Choose the platforms where you can actively participate and connect with your audience. This will help keep your brand lively and engaging.

Remember, your social media should showcase your business’s personality and updates. Make sure it’s a place where customers can see your latest news, products, or services. Social media presence shows that your business is vibrant and ready to interact with customers.

Give people a reason to follow you

When you include social media in your printed materials, giving your audience a compelling reason to connect with you online is important. It’s not just about having them follow you; it’s about offering value that keeps them engaged and encouraging action with a call to action.

For instance, you could highlight exclusive offers, sneak peeks, or valuable content available only to your social media followers. This approach turns your invitation into an appealing proposition. You could even use a QR code to make it simpler.

Make it clear what they stand to gain by following you. Whether it’s insider information, discounts, or engaging content, your goal is to make your social media profiles too good to ignore. This strategy increases your followers and builds a community around your brand.

Customising your social media account URLs

Having a custom URL for your social media profiles makes it easier for people to find you. It’s about creating a simple and memorable link that reflects your business’s name or brand.

Most social media platforms let you customise your URL. For example, instead of a string of numbers, you can have facebook.com/YourBusinessName. This looks cleaner on your printed materials and makes it more likely that people will remember and search for you online.

When choosing your custom URL, keep it consistent across all platforms. This helps reinforce your brand identity and makes it easier for your audience to connect with you across social networks.

Design tips for integrating social media in print

When adding social media icons to your printed materials, think about the design. You want these icons to be noticeable without overpowering the main message.

Use icons that match your brand’s colours and style, but keep them small and unobtrusive. Place them where visible but don’t distract from your main information, like the corner of a flyer or the back of a business card.

Also, consider using generic social media icons instead of colourful logos. This can help maintain the aesthetic of your design while still being recognisable. Professional graphic design is essential.

Best practices for maintaining consistency across channels

Keeping a consistent brand voice and style across all your channels is key. This means your printed materials should match your social media profiles’ tone, look, and feel and vice versa.

Start using the same logos, colour schemes, and fonts wherever possible. Your messaging should also be consistent. If your brand is friendly and informal on social media, carry that tone into your printed materials.

Regularly review all your marketing materials to ensure they align with any updates or changes in your brand strategy. This consistency helps build trust and recognition among your audience, making your brand more memorable and engaging. Working with a brand designer is crucial if your brand isn’t fully developed.

In summary

Incorporating social media into your printed advertising is essential for creating a cohesive and engaging brand experience across all platforms. The key takeaways include focusing on platforms where your audience is most active, ensuring your social media presence is current, and offering unique value to encourage followers. 

Customising URLs and thoughtfully integrating social media icons within your designs can significantly enhance brand recognition and accessibility. 

Lastly, maintaining a consistent brand voice and style is crucial for building trust and recognition among your audience. By adopting these strategies, you can effectively bridge the gap between your digital and physical marketing efforts, driving deeper customer engagement and loyalty.